Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?
Paywall stories

Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?

Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?

  • Poool
    Poool
Poool 15 déc. 2020 • 4 min read
White paper -
Value proposition and subscription offers for publishers

White paper - Value proposition and subscription offers for publishers

When talking about the increase of digital subscriptions, we often think about paywall systems, whether they are called “dynamic” or “intelligent”. Paywalls are indeed useful tools for publishers: they are

  • Maxime Moné
    Maxime Moné
Maxime Moné 3 déc. 2020 • 7 min read
Success Story - How French newspaper Le Journal du Dimanche (JDD) is using Poool Access to launch its digital subscription offer
Paywall stories

Success Story - How French newspaper Le Journal du Dimanche (JDD) is using Poool Access to launch its digital subscription offer

We will delve into the success story French weekly newspaper Le Journal du Dimanche (JDD) and focus on how it is possible to make readers aware of the digital subscription offer and turn them into subscribers without impacting engagement and advertising-based revenue.

  • Poool
    Poool
Poool 30 nov. 2020 • 3 min read
Series | From content to subscription to... content, how many touchpoints? The example of Canal+ VOD
EN

Series | From content to subscription to... content, how many touchpoints? The example of Canal+ VOD

What's the subscription journey of a customer from Canal+ VOD? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 9 nov. 2020 • 6 min read
Series | From content to subscription to... content, how many touchpoints? The example of Quartz
EN

Series | From content to subscription to... content, how many touchpoints? The example of Quartz

What's the subscription journey of a reader from Quartz? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 9 nov. 2020 • 5 min read
Series | From content to subscription to... content, how many touchpoints? The example of The Athletic
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of The Athletic

What's the subscription journey of a reader from The Athletic? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 9 nov. 2020 • 4 min read
Dynamic paywalls: what UX writing on publications websites?

Dynamic paywalls: what UX writing on publications websites?

When readers come across a paywall, its wording impacts their experiences. Review of publications websites. The paywall experience, a real challenge Since 2010, ever more publishers have put paywalls on

  • Poool
    Poool
Poool 8 oct. 2020 • 7 min read
Success Story -  How has the use of Poool Access allowed  “La Croix International” to conciliate traffic, engagement and conversion?

Success Story - How has the use of Poool Access allowed “La Croix International” to conciliate traffic, engagement and conversion?

This Tuesday we had the opportunity to interview Solène Gasser, marketing director editor from La Croix International and user of our paywall Poool Access. La Croix International is the international

  • Poool
    Poool
Poool 8 oct. 2020 • 2 min read
Success Story: how “Alternatives Economiques” managed to double their number of digital subscribers.
News

Success Story: how “Alternatives Economiques” managed to double their number of digital subscribers.

How did a French magazine double their number of subscribers? Interview with the strategic and marketing director Frédéric Desiles who uses Poool Access

  • Poool
    Poool
Poool 18 août 2020 • 2 min read
Series | From content to subscription to... content, how many touchpoints? The example of Netflix
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of Netflix

What's the subscription journey of a customer from Netflix? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 18 août 2020 • 5 min read
Series | From content to subscription to... content, how many touchpoints? The example of The Washington Post
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of The Washington Post

What's the subscription journey of a reader from The Washington Post? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 18 août 2020 • 4 min read
Series | From content to subscription to... content, how many touchpoints? The example of Audible
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of Audible

What's the subscription journey of a customer from Audible? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 14 août 2020 • 5 min read
3 paywall design made with Poool Access
EN

3 paywall design made with Poool Access

Poool Access allows to customize the design of your paywall straightly in the dashboard, in order to make your life as easy as possible. Poool give you two different graphic

  • Poool
    Poool
Poool 11 août 2020 • 3 min read
Series | From content to subscription to... content, how many touchpoints? The example of The New York Times
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of The New York Times

What's the subscription journey of a reader from The New York Times? Details and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 11 août 2020 • 6 min read
Series | From content to subscription to... content, how many touchpoints? The example of Wired
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of Wired

What's the subscription journey of a reader from Wired? Details and analysis of the steps needed to become a subscriber

  • Maxime Moné
    Maxime Moné
Maxime Moné 11 août 2020 • 5 min read
Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times

What's the subscription journey of a reader from the Financial Times? Details and analysis of the steps needed to become a subscriber

  • Maxime Moné
    Maxime Moné
Maxime Moné 11 août 2020 • 4 min read
White paper -
Which KPIs should you follow to manage the engagement and conversion strategy on your website?
EN

White paper - Which KPIs should you follow to manage the engagement and conversion strategy on your website?

This white paper provides an analysis of the performance indicators that will allow publishers to engage readers and recruit subscribers. The aim of this guide is therefore to help publishers shift their business model by increasing digital subscriptions.

  • Poool
    Poool
Poool 6 août 2020 • 12 min read
You can request payment directly in the paywall 🤗
EN

You can request payment directly in the paywall 🤗

Some time ago, we announced the addition of the form in Access. The purpose of the latter is to make the user experience more pleasant on the sites of publishers by offering directly in the paywall.

  • Alexandre Santini
    Alexandre Santini
Alexandre Santini 4 août 2020 • 2 min read
Battle of the Paywalls
EN

Battle of the Paywalls

A comparison of the paywalls of 3 successful media websites — The Guardian, The Washington Post and Le Monde. With paywalls, and especially dynamic paywalls, becoming more and more popular among

  • Poool
    Poool
Poool 25 avr. 2019 • 9 min read
Translating into English for an international audience
EN

Translating into English for an international audience

How to make your translation the best it can be Translation can often be mistakenly considered as ‘easy’. Translate each word, put them together and hey presto. However, it’s

  • Poool
    Poool
Poool 26 févr. 2019 • 6 min read
How-to-paywall
Inside Poool

How-to-paywall

An amateur’s advice to internet media sites Ever been browsing through an online journal and been limited to reading only a few articles? Or followed a link to a

  • Poool
    Poool
Poool 14 févr. 2019 • 3 min read
“Access”, a new chapter for Poool
Inside Poool

“Access”, a new chapter for Poool

A lot has happened with Poool over the last year. 12 months ago, our team grew with Daniela and Yuna joining us to work on the UX and design side

  • Alexandre Santini
    Alexandre Santini
Alexandre Santini 12 nov. 2018 • 6 min read
Designing the new “Poool Dashboard”
Inside Poool

Designing the new “Poool Dashboard”

💥 This has been an extremely eventful month. First of all the new and improved version of Poool dashboard has been launched which is more intuitive, more powerful, more consistent more.

  • Poool
    Poool
Poool 23 oct. 2018 • 10 min read
Publishers should use their data to drive their paywall strategy
Conversion

Publishers should use their data to drive their paywall strategy

For several years, publishers have set up paywalls to develop digital subscriptions and diversify their sources of revenue (see the state of paywalls adoption in the United States). This is

  • Maxime Moné
    Maxime Moné
Maxime Moné 30 août 2018 • 6 min read
My internship at Poool
EN

My internship at Poool

In order to get my Associate’s Degree in digital media and Internet studies, I had to do a 10-week internship. By chance, I had been told about a startup

  • Poool
    Poool
Poool 21 juin 2018 • 3 min read
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