Back to the future (scenario) ✨
EN

Back to the future (scenario) ✨

Back to the future (scenario) : this month’s product updates 💌

  • Poool
    Poool
Poool 15 avr. 2021 • 3 min read
What is a Cookie Wall? - Definition, examples and best practices.
EN

What is a Cookie Wall? - Definition, examples and best practices.

Cookies have become a hot topic in the internet world today. When we visit a website, we expect to be asked to accept a site’s cookies and tracking before

  • Madeleine White
Madeleine White 14 avr. 2021 • 12 min read
What is a Registration Wall? - Definition, examples and best practices.
EN

What is a Registration Wall? - Definition, examples and best practices.

Access to information has never been easier. Within seconds, search engines can present us with thousands of websites which all fit our request. Given this, not only do content-producers want

  • Madeleine White
Madeleine White 25 mars 2021 • 12 min read
Which conversion funnel to turn your users into subscribers? Examples and best practices
Conversion

Which conversion funnel to turn your users into subscribers? Examples and best practices

“How can we enhance our conversion funnel to maximize new subscriptions”🤷‍♂️ We’ve heard this sentence so many times from our clients.   Even if content remains (by far) the most

  • Maxime Moné
    Maxime Moné
Maxime Moné 16 mars 2021 • 18 min read
What is a Paywall? - Definition, examples and best practices.
Conversion

What is a Paywall? - Definition, examples and best practices.

Paywalls are becoming increasingly more common online, as a way for publishers to monetize from their content, particularly with the continuing fall in print revenue alongside the rise in content

  • Madeleine White
Madeleine White 15 mars 2021 • 10 min read
Convert your readers into subscribers with these 10 insights from the Digital Media Review
Conversion

Convert your readers into subscribers with these 10 insights from the Digital Media Review

“📊 The quarterly DMR provides data analysis from 75 publishers, summarised into 10 key insights, all focussing on gaining subscribers and paid content.” 12 months on from its first issue, we

  • Maxime Moné
    Maxime Moné
Maxime Moné 1 mars 2021 • 14 min read
Cookie walls, pay walls, advertising ... what is the future of monetization for the Media Industry?
EN

Cookie walls, pay walls, advertising ... what is the future of monetization for the Media Industry?

A white paper written by Didomi and Poool The future of monetization for publishing has been turned upside down for several years. The advertising-based revenue model, for instance, is undermined

  • Maxime Moné
    Maxime Moné
Maxime Moné 25 févr. 2021 • 14 min read
Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?
Paywall stories

Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?

Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?

  • Poool
    Poool
Poool 15 déc. 2020 • 4 min read
White paper -
Value proposition and subscription offers for publishers

White paper - Value proposition and subscription offers for publishers

When talking about the increase of digital subscriptions, we often think about paywall systems, whether they are called “dynamic” or “intelligent”. Paywalls are indeed useful tools for publishers: they are

  • Maxime Moné
    Maxime Moné
Maxime Moné 3 déc. 2020 • 7 min read
Success Story - How French newspaper Le Journal du Dimanche (JDD) is using Poool Access to launch its digital subscription offer
Paywall stories

Success Story - How French newspaper Le Journal du Dimanche (JDD) is using Poool Access to launch its digital subscription offer

We will delve into the success story French weekly newspaper Le Journal du Dimanche (JDD) and focus on how it is possible to make readers aware of the digital subscription offer and turn them into subscribers without impacting engagement and advertising-based revenue.

  • Poool
    Poool
Poool 30 nov. 2020 • 3 min read
Series | From content to subscription to... content, how many touchpoints? The example of Canal+ VOD
EN

Series | From content to subscription to... content, how many touchpoints? The example of Canal+ VOD

What's the subscription journey of a customer from Canal+ VOD? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 9 nov. 2020 • 6 min read
Series | From content to subscription to... content, how many touchpoints? The example of Quartz
EN

Series | From content to subscription to... content, how many touchpoints? The example of Quartz

What's the subscription journey of a reader from Quartz? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 9 nov. 2020 • 5 min read
Series | From content to subscription to... content, how many touchpoints? The example of The Athletic
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of The Athletic

What's the subscription journey of a reader from The Athletic? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 9 nov. 2020 • 4 min read
Optimize UX writing on your Dynamic Paywall

Optimize UX writing on your Dynamic Paywall

Audible paywallWording on a paywall is hugely important and will have an impact on your reader's experience. A lot is at stake here - on the one hand, optimized wording

  • Poool
    Poool
Poool 8 oct. 2020 • 6 min read
Success Story -  How has the use of Poool Access allowed  “La Croix International” to conciliate traffic, engagement and conversion?

Success Story - How has the use of Poool Access allowed “La Croix International” to conciliate traffic, engagement and conversion?

This Tuesday we had the opportunity to interview Solène Gasser, marketing director editor from La Croix International and user of our paywall Poool Access. La Croix International is the international

  • Poool
    Poool
Poool 8 oct. 2020 • 2 min read
Success Story: how “Alternatives Economiques” managed to double their number of digital subscribers.
News

Success Story: how “Alternatives Economiques” managed to double their number of digital subscribers.

How did a French magazine double their number of subscribers? Interview with the strategic and marketing director Frédéric Desiles who uses Poool Access

  • Poool
    Poool
Poool 18 août 2020 • 2 min read
Series | From content to subscription to... content, how many touchpoints? The example of Netflix
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of Netflix

What's the subscription journey of a customer from Netflix? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 18 août 2020 • 5 min read
Series | From content to subscription to... content, how many touchpoints? The example of The Washington Post
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of The Washington Post

What's the subscription journey of a reader from The Washington Post? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 18 août 2020 • 4 min read
Series | From content to subscription to... content, how many touchpoints? The example of Audible
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of Audible

What's the subscription journey of a customer from Audible? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 14 août 2020 • 5 min read
3 paywall design made with Poool Access
EN

3 paywall design made with Poool Access

Poool Access allows to customize the design of your paywall straightly in the dashboard, in order to make your life as easy as possible. Poool give you two different graphic

  • Poool
    Poool
Poool 11 août 2020 • 3 min read
Series | From content to subscription to... content, how many touchpoints? The example of The New York Times
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of The New York Times

What's the subscription journey of a reader from The New York Times? Details and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 11 août 2020 • 6 min read
Series | From content to subscription to... content, how many touchpoints? The example of Wired
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of Wired

What's the subscription journey of a reader from Wired? Details and analysis of the steps needed to become a subscriber

  • Maxime Moné
    Maxime Moné
Maxime Moné 11 août 2020 • 5 min read
Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times

What's the subscription journey of a reader from the Financial Times? Details and analysis of the steps needed to become a subscriber

  • Maxime Moné
    Maxime Moné
Maxime Moné 11 août 2020 • 4 min read
White paper -
Which KPIs should you follow to manage the engagement and conversion strategy on your website?
EN

White paper - Which KPIs should you follow to manage the engagement and conversion strategy on your website?

This white paper provides an analysis of the performance indicators that will allow publishers to engage readers and recruit subscribers. The aim of this guide is therefore to help publishers shift their business model by increasing digital subscriptions.

  • Poool
    Poool
Poool 6 août 2020 • 12 min read
You can request payment directly in the paywall 🤗
EN

You can request payment directly in the paywall 🤗

Some time ago, we announced the addition of the form in Access. The purpose of the latter is to make the user experience more pleasant on the sites of publishers by offering directly in the paywall.

  • Alexandre Santini
    Alexandre Santini
Alexandre Santini 4 août 2020 • 2 min read
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