EN What is a Cookie Wall? - Definition, examples and best practices. Cookies have become a hot topic in the internet world today. When we visit a website, we expect to be asked to accept a site’s cookies and tracking before
EN What is a Registration Wall? - Definition, examples and best practices. Access to information has never been easier. Within seconds, search engines can present us with thousands of websites which all fit our request. Given this, not only do content-producers want
Conversion Which conversion funnel to turn your users into subscribers? Examples and best practices “How can we enhance our conversion funnel to maximize new subscriptions”🤷♂️ We’ve heard this sentence so many times from our clients. Even if content remains (by far) the most
Conversion What is a Paywall? - Definition, examples and best practices. Paywalls are becoming increasingly more common online, as a way for publishers to monetize from their content, particularly with the continuing fall in print revenue alongside the rise in content
Conversion Convert your readers into subscribers with these 10 insights from the Digital Media Review “📊 The quarterly DMR provides data analysis from 75 publishers, summarised into 10 key insights, all focussing on gaining subscribers and paid content.” 12 months on from its first issue, we
EN Cookie walls, pay walls, advertising ... what is the future of monetization for the Media Industry? A white paper written by Didomi and Poool The future of monetization for publishing has been turned upside down for several years. The advertising-based revenue model, for instance, is undermined
Paywall stories Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ? Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?
White paper - Value proposition and subscription offers for publishers When talking about the increase of digital subscriptions, we often think about paywall systems, whether they are called “dynamic” or “intelligent”. Paywalls are indeed useful tools for publishers: they are
Paywall stories Success Story - How French newspaper Le Journal du Dimanche (JDD) is using Poool Access to launch its digital subscription offer We will delve into the success story French weekly newspaper Le Journal du Dimanche (JDD) and focus on how it is possible to make readers aware of the digital subscription offer and turn them into subscribers without impacting engagement and advertising-based revenue.
EN Series | From content to subscription to... content, how many touchpoints? The example of Canal+ VOD What's the subscription journey of a customer from Canal+ VOD? Detail and analysis of the steps needed to become a subscriber
EN Series | From content to subscription to... content, how many touchpoints? The example of Quartz What's the subscription journey of a reader from Quartz? Detail and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of The Athletic What's the subscription journey of a reader from The Athletic? Detail and analysis of the steps needed to become a subscriber
Optimize UX writing on your Dynamic Paywall Audible paywallWording on a paywall is hugely important and will have an impact on your reader's experience. A lot is at stake here - on the one hand, optimized wording
Success Story - How has the use of Poool Access allowed “La Croix International” to conciliate traffic, engagement and conversion? This Tuesday we had the opportunity to interview Solène Gasser, marketing director editor from La Croix International and user of our paywall Poool Access. La Croix International is the international
News Success Story: how “Alternatives Economiques” managed to double their number of digital subscribers. How did a French magazine double their number of subscribers? Interview with the strategic and marketing director Frédéric Desiles who uses Poool Access
Conversion Series | From content to subscription to... content, how many touchpoints? The example of Netflix What's the subscription journey of a customer from Netflix? Detail and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of The Washington Post What's the subscription journey of a reader from The Washington Post? Detail and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of Audible What's the subscription journey of a customer from Audible? Detail and analysis of the steps needed to become a subscriber
EN 3 paywall design made with Poool Access Poool Access allows to customize the design of your paywall straightly in the dashboard, in order to make your life as easy as possible. Poool give you two different graphic
Conversion Series | From content to subscription to... content, how many touchpoints? The example of The New York Times What's the subscription journey of a reader from The New York Times? Details and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of Wired What's the subscription journey of a reader from Wired? Details and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times What's the subscription journey of a reader from the Financial Times? Details and analysis of the steps needed to become a subscriber
EN White paper - Which KPIs should you follow to manage the engagement and conversion strategy on your website? This white paper provides an analysis of the performance indicators that will allow publishers to engage readers and recruit subscribers. The aim of this guide is therefore to help publishers shift their business model by increasing digital subscriptions.
EN You can request payment directly in the paywall 🤗 Some time ago, we announced the addition of the form in Access. The purpose of the latter is to make the user experience more pleasant on the sites of publishers by offering directly in the paywall.
