EN Series | From content to subscription to... content, how many touchpoints? The example of Canal+ VOD What's the subscription journey of a customer from Canal+ VOD? Detail and analysis of the steps needed to become a subscriber
EN Series | From content to subscription to... content, how many touchpoints? The example of Quartz What's the subscription journey of a reader from Quartz? Detail and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of The Athletic What's the subscription journey of a reader from The Athletic? Detail and analysis of the steps needed to become a subscriber
Dynamic paywalls: what UX writing on publications websites? When readers come across a paywall, its wording impacts their experiences. Review of publications websites. The paywall experience, a real challenge Since 2010, ever more publishers have put paywalls on
Success Story - How has the use of Poool Access allowed “La Croix International” to conciliate traffic, engagement and conversion? This Tuesday we had the opportunity to interview Solène Gasser, marketing director editor from La Croix International and user of our paywall Poool Access. La Croix International is the international
News Success Story: how “Alternatives Economiques” managed to double their number of digital subscribers. How did a French magazine double their number of subscribers? Interview with the strategic and marketing director Frédéric Desiles who uses Poool Access
Conversion Series | From content to subscription to... content, how many touchpoints? The example of Netflix What's the subscription journey of a customer from Netflix? Detail and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of The Washington Post What's the subscription journey of a reader from The Washington Post? Detail and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of Audible What's the subscription journey of a customer from Audible? Detail and analysis of the steps needed to become a subscriber
EN 3 paywall design made with Poool Access Poool Access allows to customize the design of your paywall straightly in the dashboard, in order to make your life as easy as possible. Poool give you two different graphic
Conversion Series | From content to subscription to... content, how many touchpoints? The example of The New York Times What's the subscription journey of a reader from The New York Times? Details and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of Wired What's the subscription journey of a reader from Wired? Details and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times What's the subscription journey of a reader from the Financial Times? Details and analysis of the steps needed to become a subscriber
EN White paper - Which KPIs should you follow to manage the engagement and conversion strategy on your website? This white paper provides an analysis of the performance indicators that will allow publishers to engage readers and recruit subscribers. The aim of this guide is therefore to help publishers shift their business model by increasing digital subscriptions.
EN You can request payment directly in the paywall 🤗 Some time ago, we announced the addition of the form in Access. The purpose of the latter is to make the user experience more pleasant on the sites of publishers by offering directly in the paywall.
EN Battle of the Paywalls A comparison of the paywalls of 3 successful media websites — The Guardian, The Washington Post and Le Monde. With paywalls, and especially dynamic paywalls, becoming more and more popular among
EN Translating into English for an international audience How to make your translation the best it can be Translation can often be mistakenly considered as ‘easy’. Translate each word, put them together and hey presto. However, it’s
Inside Poool How-to-paywall An amateur’s advice to internet media sites Ever been browsing through an online journal and been limited to reading only a few articles? Or followed a link to a
Inside Poool “Access”, a new chapter for Poool A lot has happened with Poool over the last year. 12 months ago, our team grew with Daniela and Yuna joining us to work on the UX and design side
Inside Poool Designing the new “Poool Dashboard” 💥 This has been an extremely eventful month. First of all the new and improved version of Poool dashboard has been launched which is more intuitive, more powerful, more consistent more.
Conversion Publishers should use their data to drive their paywall strategy For several years, publishers have set up paywalls to develop digital subscriptions and diversify their sources of revenue (see the state of paywalls adoption in the United States). This is
EN My internship at Poool In order to get my Associate’s Degree in digital media and Internet studies, I had to do a 10-week internship. By chance, I had been told about a startup
engagement Google News Consumer Insight + Publishers + Poool = ❤ 1- Google News Consumer Insight helps you define your key segments 2- You chose the KPI to improve + the most relevant strategy to reach your goal 3 — Poool allows you
Conversion Online newspapers’ subscriptions challenges Nowadays, there are two ways of consuming the information : print newspapers and online newspapers. These two kinds of newspapers are targeting completely different audiences that consume the same information in
EN Newspapers, from print to digital In less than 20 years, the press has constantly evolved thanks to the development of Internet and mobile devices. These objects, which are part of our everyday life, have changed
