EN Battle of the Paywalls A comparison of the paywalls of 3 successful media websites — The Guardian, The Washington Post and Le Monde. With paywalls, and especially dynamic paywalls, becoming more and more popular among
EN Translating into English for an international audience How to make your translation the best it can be Translation can often be mistakenly considered as ‘easy’. Translate each word, put them together and hey presto. However, it’s
Inside Poool How-to-paywall An amateur’s advice to internet media sites Ever been browsing through an online journal and been limited to reading only a few articles? Or followed a link to a
Inside Poool “Access”, a new chapter for Poool A lot has happened with Poool over the last year. 12 months ago, our team grew with Daniela and Yuna joining us to work on the UX and design side
Inside Poool Designing the new “Poool Dashboard” 💥 This has been an extremely eventful month. First of all the new and improved version of Poool dashboard has been launched which is more intuitive, more powerful, more consistent more.
Conversion Publishers should use their data to drive their paywall strategy For several years, publishers have set up paywalls to develop digital subscriptions and diversify their sources of revenue (see the state of paywalls adoption in the United States). This is
EN My internship at Poool In order to get my Associate’s Degree in digital media and Internet studies, I had to do a 10-week internship. By chance, I had been told about a startup
engagement Google News Consumer Insight + Publishers + Poool = ❤ 1- Google News Consumer Insight helps you define your key segments 2- You chose the KPI to improve + the most relevant strategy to reach your goal 3 — Poool allows you
Conversion Online newspapers’ subscriptions challenges Nowadays, there are two ways of consuming the information : print newspapers and online newspapers. These two kinds of newspapers are targeting completely different audiences that consume the same information in
EN Newspapers, from print to digital In less than 20 years, the press has constantly evolved thanks to the development of Internet and mobile devices. These objects, which are part of our everyday life, have changed
EN Reshaping the way we pay for content Publishers need money to hire journalists and support great journalism. The whole advertising model is broken. Readers have to pay for premium content. The media market shiftSubscription is the new
Media Landscape White Paper - Analysis of The New York Times’, The Washington Post’s and The Wall Street Journal’s paywalls With newspapers such as The New York Times winning 125 Pulitzer prizes in a century (3 in 2018), the widespread fame and success of certain American publishers is uncontestable. Particularly
Inside Poool Do more with less It’s been a year since we launched our first product: a dynamic paywall that helps publishers launch, test and optimize their monetization strategies based on readers’ profiles. This first
EN Engagement, traffic and retention Publishers are increasingly aware that global traffic is no longer a relevant indicator, as value creation has evolved with digital transition. Content consumption is now more casual and volatile. It’
EN Landscape of paywall adoption in USA In a context where paper-based revenues are generally falling, newspaper have been implementing new strategies in recent years to diversify their sources of profits. And digital subscription is a pillar
EN The New York Times paywall Among the most famous paywalls, the New York Times is often an example. As we discussed in a previous post (“Landscape of paywall adoption in USA“), more than 75% of
Tips, Tactics & Strategies How publishers can prevent churn risk? Publishers face major challenges regarding the sustainability of their business model. It’s a quasi-permanent challenge. Decision-making process about marketing and technological investments to ensure growth and increase income are
engagement Engagement is more important than the number of unique visitors Audience is an important indicator for press groups. In France, audience is the measure used for the ACPM digital ranking (formerly OJD), whether it is for media classification, or for
EN A brand new Poool is available :) Poool is a young company created in Bordeaux by 4 friends a year ago, without any experience in the publishing industry, but each one was a news fan. And as
Inside Poool Data, infrastructure and analysis Data is now a great way to growth for many companies. If collecting data is now something natural, there are issues when it comes to making a relevant treatment to
engagement Growth optimization Inrecent years, medias have been facing changes in the way their content are consumed. Social networks are increasingly integrated into the mechanisms of growth and are exploited to forge strong
engagement Medias and datawall If digital drives medias towards various monetization choices, the user experience is a central concern, at the heart of the conversion strategy. Paywalls are at the center of several UX
ARPU Beyond ad blockers Ad blockers are among the most downloaded extensions on web browsers. Beyond the objective of making navigation more comfortable, those extensions are real concerns to press publishers because they create
