EN Cookie walls, pay walls, advertising ... what is the future of monetization for the Media Industry? A white paper written by Didomi and Poool The future of monetization for publishing has been turned upside down for several years. The advertising-based revenue model, for instance, is undermined
White paper - Value proposition and subscription offers for publishers When talking about the increase of digital subscriptions, we often think about paywall systems, whether they are called “dynamic” or “intelligent”. Paywalls are indeed useful tools for publishers: they are
EN White paper - Which KPIs should you follow to manage the engagement and conversion strategy on your website? This white paper provides an analysis of the performance indicators that will allow publishers to engage readers and recruit subscribers. The aim of this guide is therefore to help publishers shift their business model by increasing digital subscriptions.
Media Landscape White Paper - Analysis of The New York Times’, The Washington Post’s and The Wall Street Journal’s paywalls With newspapers such as The New York Times winning 125 Pulitzer prizes in a century (3 in 2018), the widespread fame and success of certain American publishers is uncontestable. Particularly
