Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?
Paywall stories

Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?

Success Story : How Capital uses Poool Access to easily implement a register wall all the while limiting the impacts on advertising revenue ?

  • Poool
    Poool
Poool 15 déc. 2020 • 4 min read
White paper -
Value proposition and subscription offers for publishers

White paper - Value proposition and subscription offers for publishers

When talking about the increase of digital subscriptions, we often think about paywall systems, whether they are called “dynamic” or “intelligent”. Paywalls are indeed useful tools for publishers: they are

  • Maxime Moné
    Maxime Moné
Maxime Moné 3 déc. 2020 • 7 min read
Success Story - How French newspaper Le Journal du Dimanche (JDD) is using Poool Access to launch its digital subscription offer
Paywall stories

Success Story - How French newspaper Le Journal du Dimanche (JDD) is using Poool Access to launch its digital subscription offer

We will delve into the success story French weekly newspaper Le Journal du Dimanche (JDD) and focus on how it is possible to make readers aware of the digital subscription offer and turn them into subscribers without impacting engagement and advertising-based revenue.

  • Poool
    Poool
Poool 30 nov. 2020 • 3 min read
Dynamic paywalls: what UX writing on publications websites?

Dynamic paywalls: what UX writing on publications websites?

When readers come across a paywall, its wording impacts their experiences. Review of publications websites. The paywall experience, a real challenge Since 2010, ever more publishers have put paywalls on

  • Poool
    Poool
Poool 8 oct. 2020 • 7 min read
Success Story -  How has the use of Poool Access allowed  “La Croix International” to conciliate traffic, engagement and conversion?

Success Story - How has the use of Poool Access allowed “La Croix International” to conciliate traffic, engagement and conversion?

This Tuesday we had the opportunity to interview Solène Gasser, marketing director editor from La Croix International and user of our paywall Poool Access. La Croix International is the international

  • Poool
    Poool
Poool 8 oct. 2020 • 2 min read
Series | From content to subscription to... content, how many touchpoints? The example of Audible
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of Audible

What's the subscription journey of a customer from Audible? Detail and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 14 août 2020 • 5 min read
Series | From content to subscription to... content, how many touchpoints? The example of The New York Times
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of The New York Times

What's the subscription journey of a reader from The New York Times? Details and analysis of the steps needed to become a subscriber

  • Poool
    Poool
Poool 11 août 2020 • 6 min read
Series | From content to subscription to... content, how many touchpoints? The example of Wired
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of Wired

What's the subscription journey of a reader from Wired? Details and analysis of the steps needed to become a subscriber

  • Maxime Moné
    Maxime Moné
Maxime Moné 11 août 2020 • 5 min read
Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times
Conversion

Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times

What's the subscription journey of a reader from the Financial Times? Details and analysis of the steps needed to become a subscriber

  • Maxime Moné
    Maxime Moné
Maxime Moné 11 août 2020 • 4 min read
White paper -
Which KPIs should you follow to manage the engagement and conversion strategy on your website?
EN

White paper - Which KPIs should you follow to manage the engagement and conversion strategy on your website?

This white paper provides an analysis of the performance indicators that will allow publishers to engage readers and recruit subscribers. The aim of this guide is therefore to help publishers shift their business model by increasing digital subscriptions.

  • Poool
    Poool
Poool 6 août 2020 • 12 min read
Publishers should use their data to drive their paywall strategy
Conversion

Publishers should use their data to drive their paywall strategy

For several years, publishers have set up paywalls to develop digital subscriptions and diversify their sources of revenue (see the state of paywalls adoption in the United States). This is

  • Maxime Moné
    Maxime Moné
Maxime Moné 30 août 2018 • 6 min read
Google News Consumer Insight + Publishers + Poool = ❤
engagement

Google News Consumer Insight + Publishers + Poool = ❤

1- Google News Consumer Insight helps you define your key segments 2- You chose the KPI to improve + the most relevant strategy to reach your goal 3 — Poool allows you

  • Maxime Moné
    Maxime Moné
Maxime Moné 19 juin 2018 • 4 min read
Engagement, traffic and retention
EN

Engagement, traffic and retention

Publishers are increasingly aware that global traffic is no longer a relevant indicator, as value creation has evolved with digital transition. Content consumption is now more casual and volatile. It’

  • Alexandre Santini
    Alexandre Santini
Alexandre Santini 26 févr. 2018 • 2 min read
How publishers can prevent churn risk?
Tips, Tactics & Strategies

How publishers can prevent churn risk?

Publishers face major challenges regarding the sustainability of their business model. It’s a quasi-permanent challenge. Decision-making process about marketing and technological investments to ensure growth and increase income are

  • Maxime Moné
    Maxime Moné
Maxime Moné 17 août 2017 • 3 min read
Engagement is more important than the number of unique visitors
engagement

Engagement is more important than the number of unique visitors

Audience is an important indicator for press groups. In France, audience is the measure used for the ACPM digital ranking (formerly OJD), whether it is for media classification, or for

  • Maxime Moné
    Maxime Moné
Maxime Moné 17 août 2017 • 3 min read
Growth optimization
engagement

Growth optimization

Inrecent years, medias have been facing changes in the way their content are consumed. Social networks are increasingly integrated into the mechanisms of growth and are exploited to forge strong

  • Alexandre Santini
    Alexandre Santini
Alexandre Santini 1 févr. 2017 • 2 min read
Medias and datawall
engagement

Medias and datawall

If digital drives medias towards various monetization choices, the user experience is a central concern, at the heart of the conversion strategy. Paywalls are at the center of several UX

  • Alexandre Santini
    Alexandre Santini
Alexandre Santini 4 janv. 2017 • 4 min read
Beyond ad blockers
ARPU

Beyond ad blockers

Ad blockers are among the most downloaded extensions on web browsers. Beyond the objective of making navigation more comfortable, those extensions are real concerns to press publishers because they create

  • Alexandre Santini
    Alexandre Santini
Alexandre Santini 12 déc. 2016 • 2 min read
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