Conversion Series | From content to subscription to... content, how many touchpoints? The example of The New York Times What's the subscription journey of a reader from The New York Times? Details and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of Wired What's the subscription journey of a reader from Wired? Details and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times What's the subscription journey of a reader from the Financial Times? Details and analysis of the steps needed to become a subscriber
EN White paper - Which KPIs should you follow to manage the engagement and conversion strategy on your website? This white paper provides an analysis of the performance indicators that will allow publishers to engage readers and recruit subscribers. The aim of this guide is therefore to help publishers shift their business model by increasing digital subscriptions.
Conversion Publishers should use their data to drive their paywall strategy For several years, publishers have set up paywalls to develop digital subscriptions and diversify their sources of revenue (see the state of paywalls adoption in the United States). This is
engagement Google News Consumer Insight + Publishers + Poool = ❤ 1- Google News Consumer Insight helps you define your key segments 2- You chose the KPI to improve + the most relevant strategy to reach your goal 3 — Poool allows you
EN Engagement, traffic and retention Publishers are increasingly aware that global traffic is no longer a relevant indicator, as value creation has evolved with digital transition. Content consumption is now more casual and volatile. It’
Tips, Tactics & Strategies How publishers can prevent churn risk? Publishers face major challenges regarding the sustainability of their business model. It’s a quasi-permanent challenge. Decision-making process about marketing and technological investments to ensure growth and increase income are
engagement Engagement is more important than the number of unique visitors Audience is an important indicator for press groups. In France, audience is the measure used for the ACPM digital ranking (formerly OJD), whether it is for media classification, or for
engagement Growth optimization Inrecent years, medias have been facing changes in the way their content are consumed. Social networks are increasingly integrated into the mechanisms of growth and are exploited to forge strong
engagement Medias and datawall If digital drives medias towards various monetization choices, the user experience is a central concern, at the heart of the conversion strategy. Paywalls are at the center of several UX
ARPU Beyond ad blockers Ad blockers are among the most downloaded extensions on web browsers. Beyond the objective of making navigation more comfortable, those extensions are real concerns to press publishers because they create
