EN White paper - Which KPIs should you follow to manage the engagement and conversion strategy on your website? This white paper provides an analysis of the performance indicators that will allow publishers to engage readers and recruit subscribers. The aim of this guide is therefore to help publishers shift their business model by increasing digital subscriptions.
Tips, Tactics & Strategies How publishers can prevent churn risk? Publishers face major challenges regarding the sustainability of their business model. It’s a quasi-permanent challenge. Decision-making process about marketing and technological investments to ensure growth and increase income are
retention and churn Quelle stratégie pour réduire le churn des éditeurs ? Les éditeurs, en France et à l’international, font face à de grands enjeux autour de la pérennité de leur business model. C’est une remise en question quasi permanente.
