Poool's 6-week email program full of exclusive benchmarks, best practices, industry insights and top tips from Poool's consultancy experts to get your paywall and subscription strategy on the road to success!
✅ Completely free consultancy advice included each week
✅ 6-weeks of content sent via email
✅ Written based on experience with The NYT, The Economist, Prisma Media and 100+ digital publishers
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Week 1: Benchmarking
- Best Paywalls of 2022, with best practices and takeaways from every example
- Analysis of 9 Successful Publisher's Conversion Funnels, including The New York Times, Netflix and Quartz
- Top Tip from Madeleine after speaking to Alternative Economiques' Head of Marketing on how they increased conversion rates by 40%
Week 2: Qualify your audience
- Benchmarking Engagement Strategies for digital publishers
- KPIs for Engagement - every metric to track to increase audience engagement at every step of the funnel
- Top Tip from expert Anthony, who's worked with The NYT, The Economist and PlayBac Presse, sharing the simple but hugely effective tool for qualifying your audience
Week 3: The need-to-know before you launch
- The Formula to Balance Frustration and Engagement, Poool's secret shared with real-life examples from Poool's successful clients
- Subscription conversions: Finding the balance between audience frustration and engagement, best practices to employ for finding this balance
- Top Tip from our CEO Maxime about finding the optimal blocking method for your paywall, taking SEO, bypassing, user experience & tech complexity into consideration
Week 4: Launch
- 14 Steps to a Successful Subscription Strategy Checklist, the breakdown of this daunting move
- Free trial of Poool's platform to discover the autonomy your marketing team will have to configure, launch and drive your conversion strategies without a tech team in sight
- Top Tip from Marion, providing you with one key thing she's learnt after working with digital publishers for over 10 years
Week 5: The KPIs to track
- The KPI Playbook - every metric needed to engage, convert and retain subscribers in the long term!
- Top Tip from expert Ludivine after having worked with Prisma Media sharing her opinion of the most important KPI that you should be tracking for a successful premium strategy
Week 6: Optimize conversion rates
- How to Optimize your Conversion Rates, the strategies to employ to convert yet more users into subscribers
- A/B Testing Benchmarks, what are other publishers doing to optimize their conversion rates? A unique look behind the scenes of successful A/B tests with best practices and takeaways
- Top Tip from Flore, our expert Client Support, on how valuable A/B testing is for your reader revenue strategy and what you need to know before running a test
Don't just take our word for it...
"We’ve been working with Poool for quite a few years now and they’ve truly become close partners of ours in our quest to turn readers into subscribers." - Clémence Baudouin, Challenges Magazine
ELLE Magazine increased user-to-subscriber conversion rates by 250% thanks to Poool's platform and consultancy!
Discover their success story: