So, we thought, why not bring the two together and allow content-producers to gather consent and monetize their audience at the same time.
What is a Cookie Wall alternative?
As you may be aware, a wall sits in a publisher’s website, blocking access to content and asking for some form of value exchange. For example, this could require a visitor to pay for content (a paywall) or register as a user (registration wall). Differently however, a cookie wall alternative asks you to choose between accepting cookies or another compensation choice, such as paying a fee, subscribing, registering or something else. This type of wall will only be presented to a user if they decline cookies and tracking when they first enter the site (this first pop-up is called a cookie banner and is a legal requirement in the EU).
Note that a cookie wall doesn't give a user any other option but to accept cookies in order to access content. A cookie wall alternative, however, provides another option that means a user can access content without cookies or tracking.
If you want to learn more about cookie wall alternatives, see some examples being used by Le Monde and The Washington Post as well as learn about their benefit for publishers, then take a look at our dedicated article here. We also wrote an interesting white paper with Didomi about Cookie walls, paywalls, advertising and the future of monetization that may prove useful to you!
Who are Didomi?
Our cookie wall alternative has been created in partnership with Didomi, a fellow French tech company who builds consent management technology, putting users in control of their personal data online.
Due to EU regulations such as GDPR and CPRA, it is required that all websites ask for consent before cookies and tracking are used. Didomi’s solution allows a company to ask users for consent in a way that is fully compliant with regulations whilst also allowing them to gather, store and synchronize consent across platforms. Their central products include the CMP (Consent Management Platform) and PC (Preference Centre). The CMP is the first notice that is shown to visitors to a site, asking them to agree or decline cookie usage and the PC gives users the chance to configure these cookies, tracking and communication preferences.
So, when it comes to our cookie wall alternative, Didomi covers the consent and cookie regulation side of things. This is hugely important for publishers and users alike as laws need to be abided by and personal data needs to be respected.
What will the Didomi X Poool Cookie Wall alternative look like?
Once integrated into your site, the cookie wall alternative will be presented to anyone who selects ‘Decline’ on the cookie consent banner. It will give them two options:
- Accept cookies and tracking
- An alternative compensation choice defined by the publisher
This second option can be anything that fits into your strategy, whether that be to gain subscribers (so you could ask a reader to subscribe) or build your registered user base (ask a reader to sign-up as a user).
As normal at Poool, this wall is dynamic. In the publisher dashboard, you’ll be able to segment your cookie-declining audience based on context and design different user journeys for each, ensuring they’re given the optimal compensation choice for their profile. Context segmentation could depend on device, type of content or even the country that your user’s in, ensuring that cookie regulations are always abided by.
✅ Fully compliant with GDPR and other regulations
✅ Wide variety of compensation choice options
✅ Context personalization (based on content type, device, etc)
✅ Personalize design, color, etc to fit into your website style
Want to chat more about our dynamic wall solution? Don’t hesitate to contact us with any questions or even book a meeting so we can give you more in-depth, personalized advice!
How to integrate Didomi X Poool Cookie Wall alternative:
Integration couldn’t be simpler.
- Create a Scenario.
- Configure the ‘Context’ of the Scenario to only show to users who reject cookies. Do this by using Privacy Settings (this action makes it into a Cookie Wall).
- Decide on a compensation choice (based on your business model), wall wording and design. This is very simple and means you can fully
How will publishers benefit from a Cookie Wall alternative?
However, a cookie wall alternative can play a huge role in solving this issue by providing the visitor with an alternative. They will be asked to choose between accepting cookies or helping you in some other way, such as subscribing, registering or even just paying a small fee.
- Monetize your audience even when cookies aren’t accepted.
- Improve other KPIs. Your cookie wall alternative gives two options to your user: accept cookies or something else. This other option can be anything, based on your strategy, to help your business and KPIs. For example, you could ask visitors to register as a user or sign-up to your newsletter.
- Start a dialogue with your readers and develop a stronger relationship built on trust, transparency and respect for their data.
- Inform your readers about cookies and how they benefit your business.
And there’s more. For other wall benefits and to learn about some best practices, have a read of our article: What is a Cookie Wall - Definition, examples and best practices.