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Maddyness chooses Poool and Frisbii to optimize their subscription model
EN

Maddyness chooses Poool and Frisbii to optimize their subscription model

The B2B media, Maddyness, has extended its contract with Poool and chosen the Frisbii subscription solution to strengthen its subscription strategy and improve reader engagement

  • Madeleine White
    Madeleine White
Madeleine White 28 Apr 2025 • 3 min read
Le Parisien launches on-site onboarding with Poool to retain subscribers & collect data
EN

Le Parisien launches on-site onboarding with Poool to retain subscribers & collect data

The 4-step onboarding journey, built with Poool Engage, starts retaining subscribers from the moment they confirm payment.

  • Madeleine White
    Madeleine White
Madeleine White 14 Mar 2025 • 3 min read
Membership and philanthropy accounts for 70% of revenue at The Kyiv Independent
EN

Membership and philanthropy accounts for 70% of revenue at The Kyiv Independent

Launched in November 2021, The Kyiv Independent is Ukraine’s fasted-growing English-language media outlet. Having started working with Poool in Spring 2024, the publisher's community-focused membership model now accounts for 70% of revenue.

  • Madeleine White
    Madeleine White
Madeleine White 20 Feb 2025 • 4 min read
Poool's full suite now available on iOS and Android apps
EN

Poool's full suite now available on iOS and Android apps

Both Poool Access and Poool Engage, already used by over 150 publishers around the world, are now available for your iOS and Android apps!

  • Madeleine White
    Madeleine White
Madeleine White 27 Jan 2025 • 3 min read
L'Équipe: retaining subscribers converted through a promotional offer
EN

L'Équipe: retaining subscribers converted through a promotional offer

How L'Équipe increased retention rate from 63% to 84% with Poool Engage, despite increasing subscription price from a promotional offer.

  • Madeleine White
    Madeleine White
Madeleine White 9 Dec 2024 • 4 min read
Jeune Afrique doubles conversion rates with a dynamic subscription model
EN

Jeune Afrique doubles conversion rates with a dynamic subscription model

Discover how Jeune Afrique's dynamic paywall and landing page, adapted to country and RFV, doubled conversion rates

  • Madeleine White
    Madeleine White
Madeleine White 11 Nov 2024 • 3 min read
New browser extension to preview the user experience, and other product updates
EN

New browser extension to preview the user experience, and other product updates

We're excited to share the latest updates available on your Dashboard, with features aimed at improving and simplifying your experience ✨ * Be autonomous with Engage - publish overlay elements

  • Madeleine White
    Madeleine White
Madeleine White 7 May 2024 • 2 min read
20 Minutes: launching a registration wall for a solid A2K strategy and increased ad revenue
EN

20 Minutes: launching a registration wall for a solid A2K strategy and increased ad revenue

Constance Martina is Head of Data and Engagement at 20 Minutes, France’s leading free newspaper.  Her role is to increase the number of registrations, and percentage of pageviews from

  • Madeleine White
    Madeleine White
Madeleine White 28 Feb 2024 • 4 min read
The Conversion Funnel Report, Q4 2023 & year review is out now
EN

The Conversion Funnel Report, Q4 2023 & year review is out now

Poool’s quarterly report is out for Q4 2023, sharing benchmark data points for each step in the funnel towards subscription alongside inspiring case studies to optimize conversion rates. This

  • Madeleine White
    Madeleine White
Madeleine White 13 Feb 2024 • 1 min read
Poool ranks as top paywall provider in France
EN

Poool ranks as top paywall provider in France

In Science Po's 2023 Tech Stack Study of French publishers, Poool Access, the Audience Conversion Platform, ranks top, above in-house solutions and competitors.

  • Madeleine White
    Madeleine White
Madeleine White 4 Feb 2024 • 3 min read
4 e-learning registration and subscription journeys, analyzed
EN

4 e-learning registration and subscription journeys, analyzed

Paywalls and registration journeys aren't only reserved for the online press, they're also increasingly vital for e-learning sites who are making use of these strategies to

  • Poool
    Poool
Poool 8 Jan 2024 • 7 min read
Membership strategies: 10 benefits to offer registered users
EN

Membership strategies: 10 benefits to offer registered users

With The New York Times reporting a remarkable 40% increase in subscription conversion rates thanks to their registration model, L'Équipe's registered users being 13 times more

  • Poool
    Poool
Poool 6 Dec 2023 • 6 min read
Poool & Mather Economics / Sophi.io partner to maximize audience conversion to subscription & membership
EN

Poool & Mather Economics / Sophi.io partner to maximize audience conversion to subscription & membership

Poool and Mather Economics/Sophi.io have developed a technological partnership to help publishers more intelligently convert audiences into members and subscribers. In an industry where there’s no sign

  • Madeleine White
    Madeleine White
Madeleine White 20 Nov 2023 • 5 min read
Viafoura & Poool partner to optimize registration & subscription conversion rates for digital publishers
EN

Viafoura & Poool partner to optimize registration & subscription conversion rates for digital publishers

Poool, the Membership and Subscription Suite for digital media, and Viafoura, the leading digital experience platform for digital publishers and media brands, today announced a technology and business partnership to

  • Madeleine White
    Madeleine White
Madeleine White 7 Nov 2023 • 3 min read
3 high-performing ways to monetize your reports
EN

3 high-performing ways to monetize your reports

How can you effectively distribute and monetize your reports to see the ROI of the time and resources spent working on them?

  • Laure Kesler
    Laure Kesler
Laure Kesler 16 Oct 2023 • 8 min read
Paywall Benchmark From The Most Popular News Apps in the UK
EN

Paywall Benchmark From The Most Popular News Apps in the UK

Which news apps are driving high traffic in the UK? How much time is spent on them? If they are paywalled, what can we learn from their paywall?

  • Laure Kesler
    Laure Kesler
Laure Kesler 6 Oct 2023 • 5 min read
Monitoring the international media landscape: best practices for publishers to increase ARPU
EN

Monitoring the international media landscape: best practices for publishers to increase ARPU

“What can we learn from international publishing titles when it comes to reader revenue models?” Takeaways from the Audiencers Festival

  • Laure Kesler
    Laure Kesler
Laure Kesler 2 Oct 2023 • 7 min read
Best practices for publishers to convert readers into subscribers on-app
EN

Best practices for publishers to convert readers into subscribers on-app

Maximize on the high reader engagement on-app to increase conversion rates with these best practices!

  • Poool
    Poool
Poool 16 Sep 2023 • 6 min read
Poool’s dynamic paywall, Access, is now available on iOS mobile apps
Product

Poool’s dynamic paywall, Access, is now available on iOS mobile apps

The same featues as Access for desktop are now available for you to build, test and optimize your reader conversion journey on apps

  • Madeleine White
    Madeleine White
Madeleine White 5 Sep 2023 • 2 min read
36 paywalls from the most popular paid subscription news websites in the world
EN

36 paywalls from the most popular paid subscription news websites in the world

What do the paywalls from the most successful publishers have in common? What are they doing to better convert readers into subscribers?

  • Marion Wyss
    Marion Wyss
Marion Wyss 17 Jul 2023 • 9 min read
Paywall bypassing and ad blockers: the impact of ad blockers on your subscription model
EN

Paywall bypassing and ad blockers: the impact of ad blockers on your subscription model

Did you know, ad blockers can also prevent your paywall from blocking premium content, undermining your subscription model? Here's how to prevent this

  • Madeleine White
    Madeleine White
Madeleine White 30 Jun 2023 • 9 min read
Announcing, The Audiencers' festival
EN

Announcing, The Audiencers' festival

The Audiencers' festival is here, bringing together publishing professionals to help you achieve your audience engagement, conversion & retention goals!

  • Madeleine White
    Madeleine White
Madeleine White 27 Jun 2023 • 3 min read
The Conversion Funnel Benchmark Report Q2 2023 is live
EN

The Conversion Funnel Benchmark Report Q2 2023 is live

Compare your conversion performance to market averages to optimize conversion rates to subscription

  • Madeleine White
    Madeleine White
Madeleine White 19 Jun 2023 • 1 min read
Engagement, registration & personalization: The first-party data strategy to increase ARPU for digital publishers
EN

Engagement, registration & personalization: The first-party data strategy to increase ARPU for digital publishers

Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, to registered member, and finally to an engaged, registered reader who is ready to subscribe.

  • Madeleine White
    Madeleine White
Madeleine White 30 May 2023 • 1 min read
A/B Testing: The Africa Report's Successful Strategy with Poool
EN

A/B Testing: The Africa Report's Successful Strategy with Poool

The Africa Report have been using Poool’s A/B testing functionality to optimize their reader revenue strategy and analyze performance.

  • Laure Kesler
    Laure Kesler
Laure Kesler 22 May 2023 • 5 min read
Engagement, Registration & Personalization: The first-party data strategy to increase ARPU for digital publishers
EN

Engagement, Registration & Personalization: The first-party data strategy to increase ARPU for digital publishers

May 2023 wrapped-up. Poool's newsletter

  • Madeleine White
    Madeleine White
Madeleine White 15 May 2023 • 4 min read
Web performance: how Poool compares on speed, user experience and SEO
EN

Web performance: how Poool compares on speed, user experience and SEO

We understand how important web performance is for our clients. That's why we conducted a comparative analysis of Poool's loading time.

  • Laure Kesler
    Laure Kesler
Laure Kesler 9 May 2023 • 5 min read
How a regional group is maximizing on conversions with a dynamic conversion strategy
EN

How a regional group is maximizing on conversions with a dynamic conversion strategy

April 2023 wrapped-up. Our newsletter.

  • Madeleine White
    Madeleine White
Madeleine White 17 Apr 2023 • 4 min read
How to build a high-performing registration wall: the checklist
EN

How to build a high-performing registration wall: the checklist

Learn how to build a high-performing registration wall with a focus on conversion optimization and user experience. Check out our checklist!

  • Laure Kesler
    Laure Kesler
Laure Kesler 11 Apr 2023 • 6 min read
How to use Poool and Hubspot to increase lead generation by 200%
EN

How to use Poool and Hubspot to increase lead generation by 200%

Employ a data wall and connect it to Hubspot to qualify each lead ready for sales team, understand your audience and target marketing campaigns.

  • Marion Wyss
    Marion Wyss
Marion Wyss 3 Apr 2023 • 5 min read
What makes a successful subscription payment page?
EN

What makes a successful subscription payment page?

Simplicity, minimal distractions and reassurance are among the essentials for a successful payment page

  • Madeleine White
    Madeleine White
Madeleine White 27 Mar 2023 • 4 min read
5 key takeaways from the Conversion Funnel Benchmark Report
EN

5 key takeaways from the Conversion Funnel Benchmark Report

Poool's March newsletter

  • Madeleine White
    Madeleine White
Madeleine White 20 Mar 2023 • 5 min read
Tech study ranks Poool top paywall solution in France
EN

Tech study ranks Poool top paywall solution in France

Takeaways from The Publishers’ Tech Stack report 2022 to build the best-performing tech stack

  • Laure Kesler
    Laure Kesler
Laure Kesler 13 Mar 2023 • 9 min read
The Conversion Funnel Benchmark Report: Q1 2023
EN

The Conversion Funnel Benchmark Report: Q1 2023

Compare your conversion performance to market averages thanks to our aggregated, anonymized collection of data points

  • Madeleine White
    Madeleine White
Madeleine White 9 Mar 2023 • 1 min read
How can you optimize your subscriber conversion strategy with Poool’s Statistics?
EN

How can you optimize your subscriber conversion strategy with Poool’s Statistics?

Put Poool's statistics section to work in analyzing and optimizing the performance of your audience conversion strategies

  • Laure Kesler
    Laure Kesler
Laure Kesler 20 Feb 2023 • 7 min read
Increase CTR by 329%, dynamic paywall strategies to steal & the KPIs to track in your reader revenue model
EN

Increase CTR by 329%, dynamic paywall strategies to steal & the KPIs to track in your reader revenue model

Poool's newsletter for February

  • Madeleine White
    Madeleine White
Madeleine White 13 Feb 2023 • 5 min read
Subscriber onboarding: how to build the best user experience
Subscription

Subscriber onboarding: how to build the best user experience

Form habits, collect data, build trust... subscriber onboarding ideas to increase member & subscriber retention rates

  • Madeleine White
    Madeleine White
Madeleine White 6 Feb 2023 • 4 min read
Dynamic Paywall Strategies: How To Personalize User Experience
EN

Dynamic Paywall Strategies: How To Personalize User Experience

From FT & The Atlantic, to Le Figaro & The Washington Post, dynamic paywalls are being put to use in better converting users into subscribers - how can you do the same?

  • Madeleine White
    Madeleine White
Madeleine White 30 Jan 2023 • 8 min read
White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy
EN

White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy

The ultimate list of the KPIs that you should be measuring to make your digital subscription strategy a success!

  • Madeleine White
    Madeleine White
Madeleine White 23 Jan 2023 • 15 min read
Best paywall examples 2023
EN

Best paywall examples 2023

Discover some of the best paywall examples of 2023 to inspire your own subscription model!

  • Madeleine White
    Madeleine White
Madeleine White 16 Jan 2023 • 9 min read
New Year Special: 2023, the year of personalization
EN

New Year Special: 2023, the year of personalization

Poool's December newsletter

  • Madeleine White
    Madeleine White
Madeleine White 13 Jan 2023 • 5 min read
Beyond the paywall: alternative value exchanges between the publisher and their readers
EN

Beyond the paywall: alternative value exchanges between the publisher and their readers

Collect first-party data, increase ad revenue... here are some alternative ways to get value from your readers

  • Madeleine White
    Madeleine White
Madeleine White 9 Jan 2023 • 4 min read
Media Moments 2022, strategy to steal from Black Friday, 10 takeaways from INMA’s Subscription Town Hall & useful resources to bookmark
EN

Media Moments 2022, strategy to steal from Black Friday, 10 takeaways from INMA’s Subscription Town Hall & useful resources to bookmark

December 2022 - Poool's ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 19 Dec 2022 • 5 min read
Focus on Connect: The SSO and Membership Management Platform
EN

Focus on Connect: The SSO and Membership Management Platform

Build a growing community of registered users with Connect

  • Madeleine White
    Madeleine White
Madeleine White 12 Dec 2022 • 4 min read
Focus on Subscribe: The Subscription Management Platform
EN

Focus on Subscribe: The Subscription Management Platform

Convert, manage and retain your subscribers with our simple, all-in-one platform

  • Madeleine White
    Madeleine White
Madeleine White 5 Dec 2022 • 5 min read
Focus on Access: The Audience Conversion Platform
Product

Focus on Access: The Audience Conversion Platform

Paywalls, registration, A/B testing, analytics... a deep-dive into The Audience Conversion Platform

  • Madeleine White
    Madeleine White
Madeleine White 28 Nov 2022 • 6 min read
Poool vs in-house: why choose Poool over an in-house solution?
EN

Poool vs in-house: why choose Poool over an in-house solution?

Flexibility, continuous optimization, speed and marketing autonomy... Discover how Poool can benefit you & your business more than an in-house solution

  • Madeleine White
    Madeleine White
Madeleine White 21 Nov 2022 • 9 min read
Reduce the risks of launching a subscription strategy, a strategy to steal from Gannett & developing a culture of experimentation at EBRA Media.
Poool's Newsletters

Reduce the risks of launching a subscription strategy, a strategy to steal from Gannett & developing a culture of experimentation at EBRA Media.

Poool's ex-newsletter for November

  • Madeleine White
    Madeleine White
Madeleine White 14 Nov 2022 • 5 min read
How to build a high-performing paywall in 8 steps
EN

How to build a high-performing paywall in 8 steps

Designed after analyzing over 100 paywall benchmarks from around the world, this checklist is here to support you in better converting users into subscribers

  • Laure Kesler
    Laure Kesler
Laure Kesler 9 Nov 2022 • 6 min read
EBRA Group Success Story
EN

EBRA Group Success Story

Discover how EBRA group optimized their subscription conversion rates across all 9 brands thanks to a culture of experimentation, learning and optimizing.

  • Madeleine White
    Madeleine White
Madeleine White 31 Oct 2022 • 9 min read
Brand publishers: 5 reasons to use a Registration Wall
EN

Brand publishers: 5 reasons to use a Registration Wall

First-party data, deeper connections with users, more sales... the benefits of Registration Walls for brands are endless

  • Marion Wyss
    Marion Wyss
Marion Wyss 24 Oct 2022 • 5 min read
Poool launches “The Audiencers”, a new B2B media for digital publishing and brand publishing professionals
EN

Poool launches “The Audiencers”, a new B2B media for digital publishing and brand publishing professionals

The Audiencers is live and ready to support you in engaging, converting and retaining your audiences!

  • Madeleine White
    Madeleine White
Madeleine White 14 Oct 2022 • 2 min read
1 subscriber or 48,000 page views?, increasing mobile conversion rates & personalizing newsletters for high engagement...
EN

1 subscriber or 48,000 page views?, increasing mobile conversion rates & personalizing newsletters for high engagement...

October's Ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 10 Oct 2022 • 4 min read
Poool announces €4 million fundraising for The Membership & Subscription Suite
EN

Poool announces €4 million fundraising for The Membership & Subscription Suite

Poool [https://poool.tech/], the French start-up specializing in audience conversion strategies for digital publishers, has raised €4 million in a series A fundraising round led by SWEN Capital Partners

  • Madeleine White
    Madeleine White
Madeleine White 26 Sep 2022 • 3 min read
Registration Walls: how brand publishers are turning content into business
Brand publishing

Registration Walls: how brand publishers are turning content into business

Collect first-party data, develop deeper relationships with users and increase revenue by integrating a registration wall into your brand's content

  • Madeleine White
    Madeleine White
Madeleine White 19 Sep 2022 • 6 min read
How to Optimize Subscription Conversion Rates on Mobile
Paywall

How to Optimize Subscription Conversion Rates on Mobile

Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?

  • Madeleine White
    Madeleine White
Madeleine White 12 Sep 2022 • 7 min read
Increase CTRs by 97%, onboarding inspo to avoid churn & the visibility metric you've forgotten...
EN

Increase CTRs by 97%, onboarding inspo to avoid churn & the visibility metric you've forgotten...

September's ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 10 Sep 2022 • 4 min read
Poool x Edisound: Convert podcast listeners into leads, members & subscribers
EN

Poool x Edisound: Convert podcast listeners into leads, members & subscribers

Poool & Edisound have established a product partnership to convert podcast listeners into members & subscribers

  • Madeleine White
    Madeleine White
Madeleine White 6 Sep 2022 • 1 min read
How to Retain Subscribers in 5 Steps
Paywall

How to Retain Subscribers in 5 Steps

Retaining subscribers is highly more valuable and less costly than acquiring new ones. So, how do you ensure high subscriber retention rates?

  • Madeleine White
    Madeleine White
Madeleine White 5 Sep 2022 • 4 min read
How to Combine a Paywall and Good SEO Ranking
EN

How to Combine a Paywall and Good SEO Ranking

Optimize SEO performance and subscription conversions simultaneously by working through this checklist

  • Madeleine White
    Madeleine White
Madeleine White 29 Aug 2022 • 5 min read
How to limit the impact of a paywall on SEO, ELLE's A/B testing results and take-aways from the NYT annual report...
EN

How to limit the impact of a paywall on SEO, ELLE's A/B testing results and take-aways from the NYT annual report...

August wrapped-up: Poool's ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 5 Aug 2022 • 5 min read
Welcome to the Jungle, from brand to publisher
EN

Welcome to the Jungle, from brand to publisher

Looking deeper at Welcome to the Jungle's brand publishing model, a great example of how to do this strategy right.

  • Madeleine White
    Madeleine White
Madeleine White 25 Jul 2022 • 6 min read
6 Ways To Optimize Your Paywall Conversion Rates.
EN

6 Ways To Optimize Your Paywall Conversion Rates.

We share 6 strategies on how to reignite conversion rates and optimize your paywall strategy.

  • Madeleine White
    Madeleine White
Madeleine White 12 Jul 2022 • 12 min read
Best Membership Strategy Examples 2023
EN

Best Membership Strategy Examples 2023

Benchmarking a variety of digital publishers employing a membership model to guarantee success in this strategy

  • Madeleine White
    Madeleine White
Madeleine White 11 Jul 2022 • 10 min read
Chartbeat x Poool Webinar: Engagement data & conversion strategies to increase revenue
EN

Chartbeat x Poool Webinar: Engagement data & conversion strategies to increase revenue

Understand reader engagement and conversion strategies to better monetize your audience.

  • Madeleine White
    Madeleine White
Madeleine White 8 Jul 2022 • 10 min read
Retention strategies to steal, A/B testing benchmarks & take-aways from Chartbeat...
EN

Retention strategies to steal, A/B testing benchmarks & take-aways from Chartbeat...

July wrapped-up: Poool's ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 7 Jul 2022 • 5 min read
Free or Premium?  The decision-making process for your articles in a freemium strategy.
EN

Free or Premium? The decision-making process for your articles in a freemium strategy.

The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy

  • Madeleine White
    Madeleine White
Madeleine White 3 Jul 2022 • 5 min read
In Conversation With Andy Griffiths: The power of newsletters and how to make them a success
EN

In Conversation With Andy Griffiths: The power of newsletters and how to make them a success

I talk everything newsletters with expert and consultant, Andy Griffiths, with plenty of best practices and advice for publishing engaging newsletters

  • Madeleine White
    Madeleine White
Madeleine White 20 Jun 2022 • 10 min read
10 reasons to develop a digital subscription strategy as a publisher.
EN

10 reasons to develop a digital subscription strategy as a publisher.

Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more...

  • Madeleine White
    Madeleine White
Madeleine White 20 Jun 2022 • 10 min read
Product launch: The Membership & Subscription Suite
EN

Product launch: The Membership & Subscription Suite

June 2022: Poool becomes a Membership and Subscription Suite

  • Madeleine White
    Madeleine White
Madeleine White 14 Jun 2022 • 4 min read
Increase Subscription Conversion Rates: an optimized framework for digital publishers.
EN

Increase Subscription Conversion Rates: an optimized framework for digital publishers.

Poool proposes a new 5-step conversion framework for digital publishers to optimize their subscription conversion rates

  • Madeleine White
    Madeleine White
Madeleine White 14 Jun 2022 • 12 min read
Our optimized conversion funnel framework, expert quotes (and our view) and how to increase conversions on mobile...
EN

Our optimized conversion funnel framework, expert quotes (and our view) and how to increase conversions on mobile...

June wrapped-up: Poool's ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 12 Jun 2022 • 6 min read
Brand Publishing Benchmark Examples 2023
EN

Brand Publishing Benchmark Examples 2023

Analysis of some of the best examples of brand publishers and how they're making this strategy a success

  • Madeleine White
    Madeleine White
Madeleine White 5 Jun 2022 • 11 min read
In Conversation With Carolyn Morgan: threats & opportunities for digital publishers
EN

In Conversation With Carolyn Morgan: threats & opportunities for digital publishers

Poool's podcast with Carolyn Morgan, discussing the threats and opportunities for digital publishers in today's competitive subscription environment

  • Madeleine White
    Madeleine White
Madeleine White 25 May 2022 • 10 min read
What is Brand Publishing: brands taking a page out of publishers' books.
EN

What is Brand Publishing: brands taking a page out of publishers' books.

Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?

  • Madeleine White
    Madeleine White
Madeleine White 23 May 2022 • 8 min read
Le Petit Journal Success Story
EN

Le Petit Journal Success Story

Discover how LPJ launched their premium strategy with Poool whilst collecting data and reader donations.

  • Madeleine White
    Madeleine White
Madeleine White 16 May 2022 • 7 min read
Subscription Offers Page Benchmarks: A Review of 10 Digital Publishers
EN

Subscription Offers Page Benchmarks: A Review of 10 Digital Publishers

Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy

  • Laure Kesler
    Laure Kesler
Laure Kesler 9 May 2022 • 10 min read
Are subscription models doomed, insights into conversion rate benchmarks & the value of newsletters...
EN

Are subscription models doomed, insights into conversion rate benchmarks & the value of newsletters...

May wrapped-up: Poool's ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 6 May 2022 • 5 min read
Bio Ă  la Une Success Story
EN

Bio Ă  la Une Success Story

Discover how the French content producer launched their conversion strategy in 2 stages to ensure optimal performance

  • Madeleine White
    Madeleine White
Madeleine White 28 Apr 2022 • 6 min read
A/B Testing your Paywall: Benchmark Examples
EN

A/B Testing your Paywall: Benchmark Examples

Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates

  • Madeleine White
    Madeleine White
Madeleine White 25 Apr 2022 • 7 min read
Bypassing paywalls: The need-to-know for digital publishers.
EN

Bypassing paywalls: The need-to-know for digital publishers.

How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?

  • Madeleine White
    Madeleine White
Madeleine White 19 Apr 2022 • 9 min read
How to Combine Engagement with Conversion to Increase ARPU.
EN

How to Combine Engagement with Conversion to Increase ARPU.

Successfully lead users through this engagement funnel with adapted conversion steps applied at the right time to increase ARPU.

  • Madeleine White
    Madeleine White
Madeleine White 11 Apr 2022 • 8 min read
Increase conversion rates by 40%, balance frustration and engagement & the power of testing...
EN

Increase conversion rates by 40%, balance frustration and engagement & the power of testing...

April wrapped-up: Poool's ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 7 Apr 2022 • 4 min read
JDD Case Study: Audience Acquisition and Conversion with upday x Poool.
EN

JDD Case Study: Audience Acquisition and Conversion with upday x Poool.

Optimize audience acquisition and conversion simultaneously thanks to the upday x Poool partnership, and Poool's code-free trigger feature

  • Madeleine White
    Madeleine White
Madeleine White 4 Apr 2022 • 7 min read
How to monetize content: 3 Strategies for Digital Publishers to Succeed.
EN

How to monetize content: 3 Strategies for Digital Publishers to Succeed.

The 3 strategies for publishers to collect compliant consent, de-anonymize users, increase engagement and establish a recurring revenue stream.

  • Madeleine White
    Madeleine White
Madeleine White 22 Mar 2022 • 5 min read
The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention.
EN

The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention.

All the KPIs to track in your subscription strategy, as recommended by our expert consultancy team

  • Madeleine White
    Madeleine White
Madeleine White 21 Mar 2022 • 23 min read
The essential KPI to track, industry news we're talking about and insightful content...
EN

The essential KPI to track, industry news we're talking about and insightful content...

March wrapped-up: Poool's ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 15 Mar 2022 • 4 min read
KPIs for Conversion.
EN

KPIs for Conversion.

The KPIs to track at each step of the conversion funnel towards subscription.

  • Madeleine White
    Madeleine White
Madeleine White 4 Mar 2022 • 11 min read
KPIs for Audience Engagement.
EN

KPIs for Audience Engagement.

Engagement has a direct correlation with revenues, so Poool are here to provide the ultimate list of audience engagement KPIs for digital content producers.

  • Madeleine White
    Madeleine White
Madeleine White 28 Feb 2022 • 8 min read
How to Optimize your Hard Paywall
EN

How to Optimize your Hard Paywall

Optimizing your paywall goes way beyond just improving conversion rates. This article goes through every step of the paywall, with KPIs, examples and actionable advice.

  • Madeleine White
    Madeleine White
Madeleine White 23 Feb 2022 • 15 min read
Engagement Strategies for Digital Publishers: Benchmarks 2022.
EN

Engagement Strategies for Digital Publishers: Benchmarks 2022.

Engagement strategy ideas from some of the most successful content producers to increase ARPU with ease!

  • Madeleine White
    Madeleine White
Madeleine White 9 Feb 2022 • 7 min read
How to optimize conversion rates, industry news that you need to know about and ask the expert events...
Poool's Newsletters

How to optimize conversion rates, industry news that you need to know about and ask the expert events...

February wrapped-up: Poool's ex-newsletter

  • Madeleine White
    Madeleine White
Madeleine White 8 Feb 2022 • 4 min read
How to Optimize your Cookie Consent Rates.
EN

How to Optimize your Cookie Consent Rates.

Optimize your consent rates to respect user data privacy and increase ARPU simultaneously.

  • Madeleine White
    Madeleine White
Madeleine White 7 Feb 2022 • 7 min read
How Can I Limit the Impact of a Paywall on SEO?
EN

How Can I Limit the Impact of a Paywall on SEO?

We look at how you can launch a paywall and subscription strategy whilst minimizing risks to SEO.

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 1 Feb 2022 • 30 min read
Podcast Recap: The Purchase of The Athletic by The NYT & The Future of Digital Publishing.
EN

Podcast Recap: The Purchase of The Athletic by The NYT & The Future of Digital Publishing.

What this means for the industry and how can publishers succeed in 2022?

  • Madeleine White
    Madeleine White
Madeleine White 24 Jan 2022 • 7 min read
12 Ways to Convert your Readers into Members.
EN

12 Ways to Convert your Readers into Members.

How do you convince users to create an account on your website? Here's 12 ways of providing them with value to increase your ARPU once and for all!

  • Madeleine White
    Madeleine White
Madeleine White 13 Jan 2022 • 3 min read
White Paper: The Engagement and Conversion KPIs to Follow for a Successful Reader Revenue Strategy.
EN

White Paper: The Engagement and Conversion KPIs to Follow for a Successful Reader Revenue Strategy.

We go through 5 key indicators to follow to manage engagement and conversion strategies, vital to monetize your audience and optimize your subscription model.

  • Poool
    Poool
Poool 13 Jan 2022 • 12 min read
Best Registration Wall Examples of 2022.
EN

Best Registration Wall Examples of 2022.

Benchmark examples from some of the most successful content producers currently employing a registration wall.

  • Madeleine White
    Madeleine White
Madeleine White 10 Jan 2022 • 16 min read
Best Paywall Examples of 2022
Paywall

Best Paywall Examples of 2022

Benchmark examples from some of the most successful content producers currently employing a paywall.

  • Madeleine White
    Madeleine White
Madeleine White 4 Jan 2022 • 16 min read
Webinar Summary: Paywalls and SEO
EN

Webinar Summary: Paywalls and SEO

How do you maximize the value of your paywall without putting SEO at risk?

  • Madeleine White
    Madeleine White
Madeleine White 22 Dec 2021 • 8 min read
Increase Your ARPU with 3 Complementary Strategies: Stéphane Père X Pubstack
EN

Increase Your ARPU with 3 Complementary Strategies: Stéphane Père X Pubstack

Stephane Pere speaking at Pubstack’s Publishers Empowered Summit, December 2021.

  • Madeleine White
    Madeleine White
Madeleine White 20 Dec 2021 • 7 min read
10 Reasons Why Poool's Platform Will Increase Your ARPU.
EN

10 Reasons Why Poool's Platform Will Increase Your ARPU.

With Poool you'll be autonomous, data-driven, achieve ROI in under 90 days and a lot more! Discover 10 reasons why Poool will increase your ARPU here!

  • Madeleine White
    Madeleine White
Madeleine White 7 Dec 2021 • 6 min read
The Guided Tour of Poool's New Dashboard.
EN

The Guided Tour of Poool's New Dashboard.

Have a watch of our guided tour of the new Dashboard, in English with Madeleine or in French with Caroline!

  • Madeleine White
    Madeleine White
Madeleine White 6 Dec 2021 • 1 min read
White Paper: How to Launch a Registration Wall Strategy.
EN

White Paper: How to Launch a Registration Wall Strategy.

The 3 steps to launching your registration strategy, to turn anonymous users into monetizable members!

  • Madeleine White
    Madeleine White
Madeleine White 29 Nov 2021 • 18 min read
Webinar Summary: BeOp X Poool - Employing a First-Party Data Strategy.
EN

Webinar Summary: BeOp X Poool - Employing a First-Party Data Strategy.

The summary of Poool's webinar with BeOp discussing how a first party data strategy is valuable to digital publishers and the 2 techniques to make this strategy a success!

  • Madeleine White
    Madeleine White
Madeleine White 22 Nov 2021 • 7 min read
“The cookieless world is tomorrow” - INfluencia interview with Stéphane Père, CRO @ Poool
EN

“The cookieless world is tomorrow” - INfluencia interview with Stéphane Père, CRO @ Poool

Hear from Stéphane Père, CRO at Poool, about how you can employ 3 complementary solutions to solve the challenges faced by digital publishers today.

  • Madeleine White
    Madeleine White
Madeleine White 11 Nov 2021 • 4 min read
Engagement For Digital Publishers: How To Track And Increase This KPI
EN

Engagement For Digital Publishers: How To Track And Increase This KPI

Find out why content producers should put engagement as their north star KPI and how to track and increase it!

  • Madeleine White
    Madeleine White
Madeleine White 3 Nov 2021 • 4 min read
White Paper: How To Increase Engagement. Convert, Retain and Monetize.
EN

White Paper: How To Increase Engagement. Convert, Retain and Monetize.

Find out why engagement is so important, how to track it and how to increase it, all in this white paper!

  • Madeleine White
    Madeleine White
Madeleine White 2 Nov 2021 • 18 min read
How to Reduce Paywall Frustration.
EN

How to Reduce Paywall Frustration.

Find the balance between frustration and engagement by following these essential tips to convert your users into subscribers!

  • Madeleine White
    Madeleine White
Madeleine White 25 Oct 2021 • 8 min read
Product Announcement: Poool's New Dashboard and Features!
EN

Product Announcement: Poool's New Dashboard and Features!

Our brand new Dashboard and features that will make optimizing conversion rates even easier than ever before! Including a code-free design builder, triggers & more...

  • Madeleine White
    Madeleine White
Madeleine White 22 Oct 2021 • 6 min read
The Newsletter Comeback: How to Form Habits in the Digital Age.
Registration wall

The Newsletter Comeback: How to Form Habits in the Digital Age.

Newsletters are making a comeback as publishers attempt to re-install content consumption habits into their audience's lives. Let's look at why and how they're achieving this.

  • Madeleine White
    Madeleine White
Madeleine White 18 Oct 2021 • 9 min read
ELLE Success Story.
EN

ELLE Success Story.

Discover how ELLE.fr successfully launched a digital subscription strategy and monetized from their readers without impacting traffic, SEO nor ad-based revenue thanks to Poool’s dynamic wall solution!

  • Madeleine White
    Madeleine White
Madeleine White 11 Oct 2021 • 6 min read
White Paper: How to Build the Optimal Registration Journey.
EN

White Paper: How to Build the Optimal Registration Journey.

All the best practices and insights from our registration wall series!

  • Madeleine White
    Madeleine White
Madeleine White 4 Oct 2021 • 18 min read
White Paper: How to Launch a Paywall and Digital Subscription Strategy.
EN

White Paper: How to Launch a Paywall and Digital Subscription Strategy.

Paywalls and subscription strategies are valuable for content producers, but how do you launch one? This white paper guides you through each step

  • Madeleine White
    Madeleine White
Madeleine White 1 Oct 2021 • 19 min read
The Endless Wall Possibilities of Poool.
EN

The Endless Wall Possibilities of Poool.

We do more than just paywalls! Our all-in-one solution allows you to integrate a wide variety of walls into segmented audience journeys to match your strategy and achieve your goals.

  • Madeleine White
    Madeleine White
Madeleine White 27 Sep 2021 • 11 min read
The Africa Report Success Story.
EN

The Africa Report Success Story.

Discover how The Africa Report integrated Poool’s paywall into their website in just a few days, adapting every aspect to match their branding and strategy.

  • Madeleine White
    Madeleine White
Madeleine White 20 Sep 2021 • 6 min read
4 Successful Paywall Design Examples by Poool Clients.
EN

4 Successful Paywall Design Examples by Poool Clients.

Discover how 4 of our prosperous clients have designed walls using the Poool Dashboard to engage, convert and monetize their audience! BONUS: our brand new design builder to make your walls even more optimized!

  • Madeleine White
    Madeleine White
Madeleine White 13 Sep 2021 • 11 min read
Mediacités Success Story.
EN

Mediacités Success Story.

Discover how the digital-first, independent publisher is using Poool to maximize conversion rates, gain valuable insights about their audience and personalize user experiences.

  • Madeleine White
    Madeleine White
Madeleine White 6 Sep 2021 • 4 min read
White Paper: First-Party Data Strategy and Registration Walls.
White Papers

White Paper: First-Party Data Strategy and Registration Walls.

Employ a first-party data strategy to solve the challenge of the cookieless future, but how? We start with the basics and provide a simple solution!

  • Madeleine White
    Madeleine White
Madeleine White 1 Sep 2021 • 13 min read
What is a Paywall? - Definition and Examples.
EN

What is a Paywall? - Definition and Examples.

Paywalls help monetize your audience and increase ARPU. But, what exactly is a paywall? What are the different types? How can it benefit your business?

  • Madeleine White
    Madeleine White
Madeleine White 1 Sep 2021 • 8 min read
White Paper: A/B Testing 101 - How to Optimize your Conversion Rates.
Paywall

White Paper: A/B Testing 101 - How to Optimize your Conversion Rates.

Everything you need to launch your A/B test!

  • Madeleine White
    Madeleine White
Madeleine White 30 Aug 2021 • 15 min read
What is a Registration Wall? - Definition and Examples.
EN

What is a Registration Wall? - Definition and Examples.

Discover exactly what a registration wall is, what types of registration walls exist and how it's beneficial to publishers and their audience.

  • Madeleine White
    Madeleine White
Madeleine White 25 Aug 2021 • 9 min read
Publishers: How do you define your value proposition?
EN

Publishers: How do you define your value proposition?

Value propositions are essential to define before launching a premium strategy. But where do you start? This article works through Poool's recommended 2-step process.

  • Madeleine White
    Madeleine White
Madeleine White 16 Aug 2021 • 5 min read
Why retention is more important than acquisition.
EN

Why retention is more important than acquisition.

Why is retention so valuable and how can you work on improving it?

  • Madeleine White
    Madeleine White
Madeleine White 9 Aug 2021 • 3 min read
Donation Model for Content Producers: How To Monetize from Philanthropy.
EN

Donation Model for Content Producers: How To Monetize from Philanthropy.

Why are a donation models popularizing among content producers? What are some best practices for asking for philanthropic support?

  • Madeleine White
    Madeleine White
Madeleine White 2 Aug 2021 • 9 min read
Paywalls for Podcasts, Music and Audio Streaming Websites | Series.
EN

Paywalls for Podcasts, Music and Audio Streaming Websites | Series.

Paywalls are for any online content producer, including audio content: monetize, collect first-party data and more.

  • Madeleine White
    Madeleine White
Madeleine White 31 Jul 2021 • 19 min read
Paywalls for E-learning Platforms and Online Courses | Series.
EN

Paywalls for E-learning Platforms and Online Courses | Series.

Paywalls are for any online content producer: monetize, collect first-party data and more.

  • Madeleine White
    Madeleine White
Madeleine White 30 Jul 2021 • 15 min read
Paywalls for VOD and Video Streaming Websites | Series.
EN

Paywalls for VOD and Video Streaming Websites | Series.

Paywalls are for any online content producer: monetize, collect first-party data and more.

  • Madeleine White
    Madeleine White
Madeleine White 30 Jul 2021 • 18 min read
Paywalls for Brand Publishers.
EN

Paywalls for Brand Publishers.

Paywalls are for any online content producer: monetize, collect first-party data and more.

  • Madeleine White
    Madeleine White
Madeleine White 30 Jul 2021 • 23 min read
Convert Readers into Subscribers: 10 Insights from the Digital Media Review.
Digital Media Review

Convert Readers into Subscribers: 10 Insights from the Digital Media Review.

The Digital Media Review reveals 10 insights to convert your readers into paying subscribers

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 29 Jul 2021 • 14 min read
Glassdoor Registration Wall: From Content, to Registration to Content | Series.
EN

Glassdoor Registration Wall: From Content, to Registration to Content | Series.

Glassdoor Registration Wall: What's the registration journey for a user on Glassdoor's website?

  • Poool
    Poool
Poool 19 Jul 2021 • 7 min read
Harvard Business Review Registration Wall: From Content, to Registration to Content | Series.
EN

Harvard Business Review Registration Wall: From Content, to Registration to Content | Series.

Harvard Business Review Registration Wall: What's the registration journey for a user on The HBR website?

  • Poool
    Poool
Poool 12 Jul 2021 • 4 min read
The New York Times Registration Wall: From Content, to Registration to Content | Series.
EN

The New York Times Registration Wall: From Content, to Registration to Content | Series.

The New York Times Registration Wall: What's the registration journey for a user on the The NYT website?

  • Poool
    Poool
Poool 5 Jul 2021 • 6 min read
Subscription Offers Page: How to Maximize Conversion.
EN

Subscription Offers Page: How to Maximize Conversion.

Benchmark examples and the checklist to maximize conversions - How can you make your subscription offers page a success?

  • Madeleine White
    Madeleine White
Madeleine White 30 Jun 2021 • 5 min read
Welcome to the Jungle Registration Wall: From Content, to Registration to Content | Series.
EN

Welcome to the Jungle Registration Wall: From Content, to Registration to Content | Series.

Welcome to the Jungle Registration Wall: What's the registration journey for a user on the WTTJ website?

  • Poool
    Poool
Poool 28 Jun 2021 • 5 min read
MY TF1 Registration Wall: From Content, to Registration to Content | Series.
EN

MY TF1 Registration Wall: From Content, to Registration to Content | Series.

MY TF1 Registration Wall: What's the registration journey for a user on the MY TF1 website?

  • Poool
    Poool
Poool 21 Jun 2021 • 5 min read
Instagram Registration Wall: From Content, to Registration to Content | Series.
EN

Instagram Registration Wall: From Content, to Registration to Content | Series.

Instagram Registration Wall: What's the registration journey for a user on the Instagram website and app?

  • Poool
    Poool
Poool 14 Jun 2021 • 6 min read
Open Classrooms' Registration Wall: From Content, to Registration to Content | Series.
EN

Open Classrooms' Registration Wall: From Content, to Registration to Content | Series.

Open Classrooms' Registration Wall: What's the registration journey for a user on the Open classrooms website?

  • Poool
    Poool
Poool 7 Jun 2021 • 7 min read
Pinterest Registration Wall: From Content, to Registration to Content | Series.
EN

Pinterest Registration Wall: From Content, to Registration to Content | Series.

Pinterest Registration Wall: What's the registration journey for a user on the Pinterest website?

  • Poool
    Poool
Poool 31 May 2021 • 5 min read
Ornikar Registration Wall: From Content, to Registration to Content | Series.
EN

Ornikar Registration Wall: From Content, to Registration to Content | Series.

Ornikar Registration Wall: What's the registration journey for a user on the Ornikar website?

  • Poool
    Poool
Poool 17 May 2021 • 5 min read
7 Examples of Registration Walls
Registration wall

7 Examples of Registration Walls

Gather first party data, increase ad-revenue and more with a Registration wall. Let’s look at some examples currently used by successful content producers online.

  • Madeleine White
    Madeleine White
Madeleine White 10 May 2021 • 10 min read
Journal du Net Registration Wall: From Content, to Registration to Content | Series.
EN

Journal du Net Registration Wall: From Content, to Registration to Content | Series.

Journal du Net Registration Wall: What's the registration journey for a user on the JDN website?

  • Poool
    Poool
Poool 6 May 2021 • 4 min read
6 Examples of Cookie Wall with Alternative.
Cookie wall

6 Examples of Cookie Wall with Alternative.

Publishers such as The Washington Post and L'OBS are using a Cookie Wall Alternative to monetize users even when they reject cookies and tracking. Let's find out how.

  • Madeleine White
    Madeleine White
Madeleine White 27 Apr 2021 • 7 min read
Didomi X Poool Cookie Wall Alternative - How to Maximize ARPU and Collect Compliant Consent Simultaneously.
EN

Didomi X Poool Cookie Wall Alternative - How to Maximize ARPU and Collect Compliant Consent Simultaneously.

We're excited to announce the Didomi X Poool Cookie Wall Alternative, the optimal solution that allows you to monetize even when users decline cookies and tracking.

  • Madeleine White
    Madeleine White
Madeleine White 20 Apr 2021 • 5 min read
What is a Cookie Wall? - Definition, Examples and Best Practices.
EN

What is a Cookie Wall? - Definition, Examples and Best Practices.

Collect compliant consent and monetize your audience simultaneously with a cookie wall!

  • Madeleine White
    Madeleine White
Madeleine White 14 Apr 2021 • 12 min read
Boursier.com Success Story.
Success Stories

Boursier.com Success Story.

Discover how Boursier dramatically increased their registered user base to learn about their audience, increase ad revenue and convert them into subscribers.

  • Madeleine White
    Madeleine White
Madeleine White 1 Apr 2021 • 3 min read
White Paper: Optimize your Conversion Funnel to Turn Users into Subscribers - Examples and Best Practices.
EN

White Paper: Optimize your Conversion Funnel to Turn Users into Subscribers - Examples and Best Practices.

How can you optimize your conversion funnel? We look through every stage in the user journey towards subscription, with examples from 11 publishers and best practices to apply to your strategy.

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 16 Mar 2021 • 18 min read
White Paper: Cookie Walls, Paywalls, Advertising. What's the Future of Monetization for Publishers?
EN

White Paper: Cookie Walls, Paywalls, Advertising. What's the Future of Monetization for Publishers?

Cookie consent regulations are changing, but how can publishers still monetize despite cookies becoming a thing of the past? How can cookie walls help?

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 25 Feb 2021 • 13 min read
Challenges Success Story.
Success Stories

Challenges Success Story.

Discover how the French publisher transitioned from a free to thriving premium strategy, collecting data, leads and subscribers with ease!

  • Madeleine White
    Madeleine White
Madeleine White 1 Feb 2021 • 4 min read
White Paper: Value Proposition and Subscription Offers for Publishers.
EN

White Paper: Value Proposition and Subscription Offers for Publishers.

Paywalls are only the tip of the iceberg! Your value proposition and subscription offers are hugely important - find out how you can optimize them and clearly define them to readers.

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 3 Dec 2020 • 8 min read
Journal du Dimanche Success Story.
EN

Journal du Dimanche Success Story.

Discover how JDD employ micro conversion steps such as newsletter signup and registration to monetize their audience without negatively influencing engagement or advertising revenue.

  • Poool
    Poool
Poool 30 Nov 2020 • 4 min read
Canal+ Paywall: From Content, to Subscription to Content | Series.
EN

Canal+ Paywall: From Content, to Subscription to Content | Series.

The Canal+ Paywall: What's the subscription journey of a customer from Canal+ VOD?

  • Poool
    Poool
Poool 9 Nov 2020 • 5 min read
Quartz Paywall: From Content, to Subscription to Content | Series.
EN

Quartz Paywall: From Content, to Subscription to Content | Series.

Quartz Paywall: What's the journey that a user needs to take to subscribe to Quartz?

  • Poool
    Poool
Poool 9 Nov 2020 • 3 min read
The Athletic Paywall: From Content, to Subscription to Content | Series.
EN

The Athletic Paywall: From Content, to Subscription to Content | Series.

The Athletic Paywall: What's the subscription journey of a reader from The Athletic?

  • Poool
    Poool
Poool 9 Nov 2020 • 2 min read
La Croix International Success Story.
EN

La Croix International Success Story.

How have La Croix increased engagement, conversion rates and traffic simultaneously with a paywall?

  • Madeleine White
    Madeleine White
Madeleine White 8 Oct 2020 • 3 min read
Alternatives Économiques' Success Story.
EN

Alternatives Économiques' Success Story.

Discover how Alternatives Économiques went from a limited static paywall to a hugely valuable dynamic wall strategy, increasing newsletter sign-ups, engagement and conversion rates through employing Poool’s solution.

  • Poool
    Poool
Poool 18 Aug 2020 • 5 min read
Netflix Paywall: From Content, to Subscription to Content | Series.
EN

Netflix Paywall: From Content, to Subscription to Content | Series.

Netflix Paywall: What's the user journey for someone wishing to subscribe to Netflix?

  • Poool
    Poool
Poool 18 Aug 2020 • 4 min read
The Washington Post Paywall: From Content, to Subscription to Content | Series.
EN

The Washington Post Paywall: From Content, to Subscription to Content | Series.

The Washington Post Paywall: What's the user journey for someone wanting to subscribe to The Washington Post?

  • Poool
    Poool
Poool 18 Aug 2020 • 3 min read
Audible Paywall: From Content, to Subscription to Content | Series.
EN

Audible Paywall: From Content, to Subscription to Content | Series.

Audible Paywall: What's the subscription journey of someone wishing to subscribe to Audible?

  • Poool
    Poool
Poool 14 Aug 2020 • 2 min read
The New York Times Paywall: From Content, to Subscription to Content | Series.
EN

The New York Times Paywall: From Content, to Subscription to Content | Series.

The New York Times Paywall: What's the user journey for someone wanting to subscribe on the NYT?

  • Poool
    Poool
Poool 11 Aug 2020 • 4 min read
Battle of the Paywalls
EN

Battle of the Paywalls

A comparison of the paywalls of 3 successful media websites — The Guardian, The Washington Post and Le Monde. With paywalls, and especially dynamic paywalls, becoming more and more popular among

  • Poool
    Poool
Poool 25 Apr 2019 • 9 min read
Use Data to Drive your Paywall Strategy.
EN

Use Data to Drive your Paywall Strategy.

Data is king. But how can you use it to drive your Paywall strategy? Find out here.

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 30 Aug 2018 • 6 min read
Increase Revenues Using Google News Consumer Insights and Poool.
EN

Increase Revenues Using Google News Consumer Insights and Poool.

Google News Consumer Insights + you (as a publisher) + Poool = ❤.

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 19 Jun 2018 • 5 min read
White Paper: The New York Times, The Washington Post and The Wall Street Journal Paywall Analysis.
EN

White Paper: The New York Times, The Washington Post and The Wall Street Journal Paywall Analysis.

Three big names in the online publishing world all employ a paywall. This article analyzes how paywalls and subscription strategies have led them to have worldwide success.

  • Poool
    Poool
Poool 30 May 2018 • 20 min read
The New York Times paywall
EN

The New York Times paywall

Among the most famous paywalls, the New York Times is often an example. As we discussed in a previous post (“Landscape of paywall adoption in USA [https://medium.com/@maximemone/

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 18 Aug 2017 • 7 min read
How Can Publishers Minimize Subscriber Churn Risks?
EN

How Can Publishers Minimize Subscriber Churn Risks?

Churn risk is often overlooked but is in fact extremely important. Let's take a look at 'Churn modeling' as a way to reduce churn risks and monetize your audience.

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 17 Aug 2017 • 3 min read
Engagement is more important than the number of unique visitors
EN

Engagement is more important than the number of unique visitors

Audience is an important indicator for press groups. In France, audience is the measure used for the ACPM digital ranking (formerly OJD), whether it is for media classification, or for

  • Maxime MonĂ©
    Maxime Moné
Maxime MonĂ© 17 Aug 2017 • 3 min read
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