Product Focus on Access: The Audience Conversion Platform Paywalls, registration, A/B testing, analytics... a deep-dive into The Audience Conversion Platform
EN Poool vs in-house: why choose Poool over an in-house solution? Flexibility, continuous optimization, speed and marketing autonomy... Discover how Poool can benefit you & your business more than an in-house solution
Poool's Newsletters Reduce the risks of launching a subscription strategy, a strategy to steal from Gannett & developing a culture of experimentation at EBRA Media. Poool's ex-newsletter for November
EN How to build a high-performing paywall: the checklist Designed after analyzing over 100 paywall benchmarks from around the world, this checklist is here to support you in better converting users into subscribers
EN EBRA Group Success Story Discover how EBRA group optimized their subscription conversion rates across all 9 brands thanks to a culture of experimentation, learning and optimizing.
EN Brand publishers: 5 reasons to use a Registration Wall First-party data, deeper connections with users, more sales... the benefits of Registration Walls for brands are endless
EN Poool launches “The Audiencers”, a new B2B media for digital publishing and brand publishing professionals The Audiencers is live and ready to support you in engaging, converting and retaining your audiences!
EN 1 subscriber or 48,000 page views?, increasing mobile conversion rates & personalizing newsletters for high engagement... October's Ex-newsletter
EN Poool announces €4 million fundraising for The Membership & Subscription Suite Poool, the French start-up specializing in audience conversion strategies for digital publishers, has raised €4 million in a series A fundraising round led by SWEN Capital Partners and GSO Innovation.
Brand publishing Registration Walls: how brand publishers are turning content into business Collect first-party data, develop deeper relationships with users and increase revenue by integrating a registration wall into your brand's content
Paywall How to Optimize Subscription Conversion Rates on Mobile Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?
EN Increase CTRs by 97%, onboarding inspo to avoid churn & the visibility metric you've forgotten... September's ex-newsletter
EN Poool x Edisound: Convert podcast listeners into leads, members & subscribers Poool & Edisound have established a product partnership to convert podcast listeners into members & subscribers
Paywall 5 Subscriber Retention Strategies to Steal Retaining subscribers is highly more valuable and less costly than acquiring new ones. So, how do you ensure high retention rates?
EN How to Limit the Risk of a Paywall on SEO: the checklist Optimize SEO performance and subscription conversions simultaneously by working through this checklist
EN How to limit the impact of a paywall on SEO, ELLE's A/B testing results and take-aways from the NYT annual report... August wrapped-up: Poool's ex-newsletter
EN Welcome to the Jungle, from brand to publisher Looking deeper at Welcome to the Jungle's brand publishing model, a great example of how to do this strategy right.
EN 6 Ways To Optimize Your Paywall Conversion Rates. We share 6 strategies on how to reignite conversion rates and optimize your paywall strategy.
EN Best Membership Strategy Examples 2022 Benchmarking a variety of digital publishers employing a membership model to ensure you succeed in this strategy
EN Chartbeat x Poool Webinar: Engagement data & conversion strategies to increase revenue Understand reader engagement and conversion strategies to better monetize your audience.
EN Retention strategies to steal, A/B testing benchmarks & take-aways from Chartbeat... July wrapped-up: Poool's ex-newsletter
EN Free or Premium? The decision-making process for your articles in a freemium strategy. The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy
EN In Conversation With Andy Griffiths: The power of newsletters and how to make them a success I talk everything newsletters with expert and consultant, Andy Griffiths, with plenty of best practices and advice for publishing engaging newsletters
EN 10 reasons to develop a digital subscription strategy as a publisher. Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more...
EN Product launch: The Membership & Subscription Suite June 2022: Poool becomes a Membership and Subscription Suite
EN Increase Subscription Conversion Rates: an optimized framework for digital publishers. Poool proposes a new 5-step conversion framework for digital publishers to optimize their subscription conversion rates
EN Our optimized conversion funnel framework, expert quotes (and our view) and how to increase conversions on mobile... June wrapped-up: Poool's ex-newsletter
EN Brand Publishing Benchmark Examples 2022 Analysis of some of the best examples of brand publishers and how they're making this strategy a success
EN In Conversation With Carolyn Morgan: threats & opportunities for digital publishers Poool's podcast with Carolyn Morgan, discussing the threats and opportunities for digital publishers in today's competitive subscription environment
EN What is Brand Publishing: brands taking a page out of publishers' books. Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
EN Le Petit Journal Success Story Discover how LPJ launched their premium strategy with Poool whilst collecting data and reader donations.
EN Subscription Offers Page Benchmarks: a review of 10 digital publishers Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy
EN Are subscription models doomed, insights into conversion rate benchmarks & the value of newsletters... May wrapped-up: Poool's ex-newsletter
EN Bio Ă la Une Success Story Discover how the French content producer launched their conversion strategy in 2 stages to ensure optimal performance
EN A/B Testing your Paywall: Benchmark Examples Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates
EN Bypassing paywalls: The need-to-know for digital publishers. How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
EN How to Combine Engagement with Conversion to Increase ARPU. Successfully lead users through this engagement funnel with adapted conversion steps applied at the right time to increase ARPU.
EN Increase conversion rates by 40%, balance frustration and engagement & the power of testing... April wrapped-up: Poool's ex-newsletter
EN JDD Case Study: Audience Acquisition and Conversion with upday x Poool. Optimize audience acquisition and conversion simultaneously thanks to the upday x Poool partnership, and Poool's code-free trigger feature
EN 3 Strategies for Digital Publishers to Succeed in 2022 and Beyond. Poool, Didomi, BeOp and SODP have come together to provide you with the 3 strategies to succeed in 2022 and beyond!
EN The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention. All the KPIs to track in your subscription strategy, as recommended by our expert consultancy team
EN The essential KPI to track, industry news we're talking about and insightful content... March wrapped-up: Poool's ex-newsletter
EN KPIs for Conversion. The KPIs to track at each step of the conversion funnel towards subscription.
EN KPIs for Audience Engagement. Engagement has a direct correlation with revenues, so Poool are here to provide the ultimate list of audience engagement KPIs for digital content producers.
EN Engagement Strategies for Digital Publishers: Benchmarks 2022. Engagement strategy ideas from some of the most successful content producers to increase ARPU with ease!
Poool's Newsletters How to optimize conversion rates, industry news that you need to know about and ask the expert events... February wrapped-up: Poool's ex-newsletter
EN How to Optimize your Cookie Consent Rates. Optimize your consent rates to respect user data privacy and increase ARPU simultaneously.
EN How Can I Limit the Impact of a Paywall on SEO? We look at how you can launch a paywall and subscription strategy whilst minimizing risks to SEO.
EN Podcast Recap: The Purchase of The Athletic by The NYT & The Future of Digital Publishing. What this means for the industry and how can publishers succeed in 2022?
EN 12 Ways to Convert your Readers into Members. How do you convince users to create an account on your website? Here's 12 ways of providing them with value to increase your ARPU once and for all!
EN White Paper: The Engagement and Conversion KPIs to Follow for a Successful Reader Revenue Strategy. We go through 5 key indicators to follow to manage engagement and conversion strategies, vital to monetize your audience and optimize your subscription model.
EN Best Registration Wall Examples of 2022. Benchmark examples from some of the most successful content producers currently employing a registration wall.
Paywall Best Paywall Examples of 2022. Benchmark examples from some of the most successful content producers currently employing a paywall.
EN Webinar Summary: Paywalls and SEO How do you maximize the value of your paywall without putting SEO at risk?
EN Increase Your ARPU with 3 Complementary Strategies: Stéphane Père X Pubstack Stephane Pere speaking at Pubstack’s Publishers Empowered Summit, December 2021.
EN 10 Reasons Why Poool's Platform Will Increase Your ARPU. With Poool you'll be autonomous, data-driven, achieve ROI in under 90 days and a lot more! Discover 10 reasons why Poool will increase your ARPU here!
EN The Guided Tour of Poool's New Dashboard. Have a watch of our guided tour of the new Dashboard, in English with Madeleine or in French with Caroline!
EN White Paper: How to Launch a Registration Wall Strategy. The 3 steps to launching your registration strategy, to turn anonymous users into monetizable members!
EN Webinar Summary: BeOp X Poool - Employing a First-Party Data Strategy. The summary of Poool's webinar with BeOp discussing how a first party data strategy is valuable to digital publishers and the 2 techniques to make this strategy a success!
EN “The cookieless world is tomorrow” - INfluencia interview with Stéphane Père, CRO @ Poool Hear from Stéphane Père, CRO at Poool, about how you can employ 3 complementary solutions to solve the challenges faced by digital publishers today.
EN The North Star KPI for Digital Publishers. With so many potential KPIs out there to track, how can you be sure of which metrics will have the greatest impact on your business? Discover Poool's recommendation of which KPI to prioritize!
EN White Paper: How To Increase Engagement. Convert, Retain and Monetize. Find out why engagement is so important, how to track it and how to increase it, all in this white paper!
EN White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy. The ultimate list of the KPIs that you should be measuring to make your digital subscription strategy a success!
EN How to Reduce Paywall Frustration. Find the balance between frustration and engagement by following these essential tips to convert your users into subscribers!
EN Product Announcement: Poool's New Dashboard and Features! Our brand new Dashboard and features that will make optimizing conversion rates even easier than ever before! Including a code-free design builder, triggers & more...
Registration wall The Newsletter Comeback: How to Form Habits in the Digital Age. Newsletters are making a comeback as publishers attempt to re-install content consumption habits into their audience's lives. Let's look at why and how they're achieving this.
EN ELLE Success Story. Discover how ELLE.fr successfully launched a digital subscription strategy and monetized from their readers without impacting traffic, SEO nor ad-based revenue thanks to Poool’s dynamic wall solution!
EN White Paper: How to Build the Optimal Registration Journey. All the best practices and insights from our registration wall series!
EN White Paper: How to Launch a Paywall and Digital Subscription Strategy. We all know the value of a subscription strategy, but how do you launch one successfully? Find every step to take in this white paper.
EN The Endless Wall Possibilities of Poool. We do more than just paywalls! Our all-in-one solution allows you to integrate a wide variety of walls into segmented audience journeys to match your strategy and achieve your goals.
EN The Africa Report Success Story. Discover how The Africa Report integrated Poool’s paywall into their website in just a few days, adapting every aspect to match their branding and strategy.
EN 4 Successful Paywall Design Examples by Poool Clients. Discover how 4 of our prosperous clients have designed walls using the Poool Dashboard to engage, convert and monetize their audience! BONUS: our brand new design builder to make your walls even more optimized!
EN Mediacités Success Story. Discover how the digital-first, independent publisher is using Poool to maximize conversion rates, gain valuable insights about their audience and personalize user experiences.
White Papers White Paper: First-Party Data Strategy and Registration Walls. Employ a first-party data strategy to solve the challenge of the cookieless future, but how? We start with the basics and provide a simple solution!
EN What is a Paywall? - Definition and Examples. Paywalls help monetize your audience and increase ARPU. But, what exactly is a paywall? What are the different types? How can it benefit your business?
Paywall White Paper: A/B Testing 101 - How to Optimize your Conversion Rates. Everything you need to launch your A/B test!
EN What is a Registration Wall? - Definition and Examples. Discover exactly what a registration wall is, what types of registration walls exist and how it's beneficial to publishers and their audience.
EN Publishers: How do you define your value proposition? Value propositions are essential to define before launching a premium strategy. But where do you start? This article works through Poool's recommended 2-step process.
EN Why retention is more important than acquisition. Why is retention so valuable and how can you work on improving it?
EN Donation Model for Content Producers: How To Monetize from Philanthropy. Why are a donation models popularizing among content producers? What are some best practices for asking for philanthropic support?
Registration wall Glassdoor Registration Wall: From Content, to Registration to Content | Series. Glassdoor Registration Wall: What's the registration journey for a user on Glassdoor's website?
EN Harvard Business Review Registration Wall: From Content, to Registration to Content | Series. Harvard Business Review Registration Wall: What's the registration journey for a user on The HBR website?
Registration wall The New York Times Registration Wall: From Content, to Registration to Content | Series. The New York Times Registration Wall: What's the registration journey for a user on the The NYT website?
EN Paywalls for Podcasts, Music and Audio Streaming Websites | Series. Paywalls are for any online content producer, including audio content: monetize, collect first-party data and more.
EN Subscription Offers Page: The Checklist to Maximize Conversion. Benchmark examples and the checklist to maximize conversions - How can you make your subscription offers page a success?
EN Welcome to the Jungle Registration Wall: From Content, to Registration to Content | Series. Welcome to the Jungle Registration Wall: What's the registration journey for a user on the WTTJ website?
EN Paywalls for VOD and Video Streaming Websites | Series. Paywalls are for any online content producer: monetize, collect first-party data and more.
EN MY TF1 Registration Wall: From Content, to Registration to Content | Series. MY TF1 Registration Wall: What's the registration journey for a user on the MY TF1 website?
EN Paywalls for Brand Publishers. Paywalls are for any online content producer: monetize, collect first-party data and more.
EN Instagram Registration Wall: From Content, to Registration to Content | Series. Instagram Registration Wall: What's the registration journey for a user on the Instagram website and app?
EN Paywalls for E-learning Platforms and Online Courses | Series. Paywalls are for any online content producer: monetize, collect first-party data and more.
EN Open Classrooms' Registration Wall: From Content, to Registration to Content | Series. Open Classrooms' Registration Wall: What's the registration journey for a user on the Open classrooms website?
Registration Wall: From Content to Registration Pinterest Registration Wall: From Content, to Registration to Content | Series. Pinterest Registration Wall: What's the registration journey for a user on the Pinterest website?
Registration wall Spotify Registration Wall: From Content, to Registration to Content | Series. Spotify Registration Wall: What's the registration journey for a user on the Spotify website?
EN White Paper: How to Optimize your Hard Paywall. Optimizing your paywall goes way beyond just improving conversion rates. This article goes through every step of the paywall, with KPIs, examples and actionable advice.
EN Ornikar Registration Wall: From Content, to Registration to Content | Series. Ornikar Registration Wall: What's the registration journey for a user on the Ornikar website?
Registration wall 7 Examples of Registration Walls. Gather first party data, increase ad-revenue and more with a Registration wall. Let’s look at some examples currently used by successful content producers online.
Registration wall Journal du Net Registration Wall: From Content, to Registration to Content | Series. Journal du Net Registration Wall: What's the registration journey for a user on the JDN website?
Cookie wall 6 Examples of Cookie Wall with Alternative. Publishers such as The Washington Post and L'OBS are using a Cookie Wall Alternative to monetize users even when they reject cookies and tracking. Let's find out how.
EN Didomi X Poool Cookie Wall Alternative - How to Maximize ARPU and Collect Compliant Consent Simultaneously. We're excited to announce the Didomi X Poool Cookie Wall Alternative, the optimal solution that allows you to monetize even when users decline cookies and tracking.
EN What is a Cookie Wall? - Definition, Examples and Best Practices. Collect compliant consent and monetize your audience simultaneously with a cookie wall!
Success Stories Boursier.com Success Story. Discover how Boursier dramatically increased their registered user base to learn about their audience, increase ad revenue and convert them into subscribers.
EN White Paper: Optimize your Conversion Funnel to Turn Users into Subscribers - Examples and Best Practices. How can you optimize your conversion funnel? We look through every stage in the user journey towards subscription, with examples from 11 publishers and best practices to apply to your strategy.
Digital Media Review Convert Readers into Subscribers: 10 Insights from the Digital Media Review. The Digital Media Review reveals 10 insights to convert your readers into paying subscribers
EN White Paper: Cookie Walls, Paywalls, Advertising. What's the Future of Monetization for Publishers? Cookie consent regulations are changing, but how can publishers still monetize despite cookies becoming a thing of the past? How can cookie walls help?
Success Stories Challenges Success Story. Discover how the French publisher transitioned from a free to thriving premium strategy, collecting data, leads and subscribers with ease!
EN White Paper: Value Proposition and Subscription Offers for Publishers. Paywalls are only the tip of the iceberg! Your value proposition and subscription offers are hugely important - find out how you can optimize them and clearly define them to readers.
EN Journal du Dimanche Success Story. Discover how JDD employ micro conversion steps such as newsletter signup and registration to monetize their audience without negatively influencing engagement or advertising revenue.
EN Canal+ Paywall: From Content, to Subscription to Content | Series. The Canal+ Paywall: What's the subscription journey of a customer from Canal+ VOD?
EN Quartz Paywall: From Content, to Subscription to Content | Series. Quartz Paywall: What's the journey that a user needs to take to subscribe to Quartz?
Paywalls: From Content to Subscription The Athletic Paywall: From Content, to Subscription to Content | Series. The Athletic Paywall: What's the subscription journey of a reader from The Athletic?
EN La Croix International Success Story. How have La Croix increased engagement, conversion rates and traffic simultaneously with a paywall?
EN Alternatives Économiques' Success Story. Discover how Alternatives Économiques went from a limited static paywall to a hugely valuable dynamic wall strategy, increasing newsletter sign-ups, engagement and conversion rates through employing Poool’s solution.
EN Netflix Paywall: From Content, to Subscription to Content | Series. Netflix Paywall: What's the user journey for someone wishing to subscribe to Netflix?
EN The Washington Post Paywall: From Content, to Subscription to Content | Series. The Washington Post Paywall: What's the user journey for someone wanting to subscribe to The Washington Post?
Paywalls: From Content to Subscription Audible Paywall: From Content, to Subscription to Content | Series. Audible Paywall: What's the subscription journey of someone wishing to subscribe to Audible?
EN The New York Times Paywall: From Content, to Subscription to Content | Series. The New York Times Paywall: What's the user journey for someone wanting to subscribe on the NYT?
EN Wired Paywall: From Content, to Subscription to Content | Series. Wired Paywall: What's the user journey for someone wishing to subscribe to Wired?
EN The Financial Times Paywall: From Content, to Subscription to Content | Series. The Financial Times Paywall: What's the subscription journey of a reader from the Financial Times?
EN Battle of the Paywalls A comparison of the paywalls of 3 successful media websites — The Guardian, The Washington Post and Le Monde. With paywalls, and especially dynamic paywalls, becoming more and more popular among
EN Use Data to Drive your Paywall Strategy. Data is king. But how can you use it to drive your Paywall strategy? Find out here.
EN Increase Revenues Using Google News Consumer Insights and Poool. Google News Consumer Insights + you (as a publisher) + Poool = ❤.
EN White Paper: The New York Times, The Washington Post and The Wall Street Journal Paywall Analysis. Three big names in the online publishing world all employ a paywall. This article analyzes how paywalls and subscription strategies have led them to have worldwide success.
EN The New York Times paywall Among the most famous paywalls, the New York Times is often an example. As we discussed in a previous post (“Landscape of paywall adoption in USA“), more than 75% of
EN How Can Publishers Minimize Subscriber Churn Risks? Churn risk is often overlooked but is in fact extremely important. Let's take a look at 'Churn modeling' as a way to reduce churn risks and monetize your audience.
EN Engagement is more important than the number of unique visitors Audience is an important indicator for press groups. In France, audience is the measure used for the ACPM digital ranking (formerly OJD), whether it is for media classification, or for
