FR ELLE Success Story Découvrez la stratégie d’abonnement numérique réussie de ELLE.fr : comment ELLE.fr a monétisé son contenu sans que cela n’ait de répercussions sur son trafic web, son SEO et ses revenus publicitaires.
EN In Conversation With Carolyn Morgan: threats & opportunities for digital publishers Poool's podcast with Carolyn Morgan, discussing the threats and opportunities for digital publishers in today's competitive subscription environment
EN Brand Publishing: brands taking a page out of publishers' books. Increasingly more brands are turning to publishing - but why? what's in it for brands? how can you reap in the same benefits?
EN Le Petit Journal Success Story Discover how LPJ launched their premium strategy with Poool whilst collecting data and reader donations.
EN May Wrapped-up Are subscription models doomed, insights into conversion rate benchmarks, the value of newsletters and a lot more from our May newsletter
EN The Subscription Masterclass Get your paywall and subscription strategy on the road to success with our free 6-week Masterclass - insights, expert top tips, benchmarks & more sent via email each week
EN Bio Ă la Une Success Story Discover how the French content producer launched their conversion strategy in 2 stages to ensure optimal performance
EN A/B Testing your Paywall: Benchmark Examples Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates
EN Bypassing paywalls: The need-to-know for digital publishers. How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
EN How to Combine Engagement with Conversion to Increase ARPU. Successfully lead users through this engagement funnel with adapted conversion steps applied at the right time to increase ARPU.
Newsletters April Wrapped-up Increase conversion rates by 40%, balance frustration and engagement, and a lot more insights in April's B2B newsletter
EN JDD Case Study: Audience Acquisition and Conversion with upday x Poool. Optimize audience acquisition and conversion simultaneously thanks to the upday x Poool partnership, and Poool's code-free trigger feature
EN 3 Strategies for Digital Publishers to Succeed in 2022 and Beyond. Poool, Didomi, BeOp and SODP have come together to provide you with the 3 strategies to succeed in 2022 and beyond!
EN The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention. All the KPIs to track in your subscription strategy, as recommended by our expert consultancy team
EN March Wrapped-up The essential KPI to track from our consultancy expert, industry news we're talking about and insightful content to dig into!
EN KPIs for Conversion. The KPIs to track at each step of the conversion funnel towards subscription.
EN KPIs for Audience Engagement. Engagement has a direct correlation with revenues, so Poool are here to provide the ultimate list of audience engagement KPIs for digital content producers.
EN 6 Ways To Optimize Your Paywall Conversion Rates. Reignite subscription conversion rates by optimizing your paywall strategy
EN Engagement Strategies for Digital Publishers: Benchmarks 2022. Engagement strategy ideas from some of the most successful content producers to increase ARPU with ease!
Poool's Newsletters February Wrapped-up February's B2B newsletter including a top tip from Marion on how to optimize conversion rates, industry news that you need to know about and ask the expert events!
EN How to Optimize your Cookie Consent Rates. Optimize your consent rates to respect user data privacy and increase ARPU simultaneously.
EN Podcast Recap: The Purchase of The Athletic by The NYT & The Future of Digital Publishing. What this means for the industry and how can publishers succeed in 2022?
EN 12 Ways to Convert your Readers into Members. How do you convince users to create an account on your website? Here's 12 ways of providing them with value to increase your ARPU once and for all!
EN Best Registration Wall Examples of 2022. Benchmark examples from some of the most successful content producers currently employing a registration wall.
Paywall Best Paywall Examples of 2022. Benchmark examples from some of the most successful content producers currently employing a paywall.
