EN 20 Minutes: launching a registration wall for a solid A2K strategy and increased ad revenue Constance Martina is Head of Data and Engagement at 20 Minutes, France’s leading free newspaper. Her role is to increase the number of registrations, and percentage of pageviews from
EN The Conversion Funnel Report, Q4 2023 & year review is out now Poool’s quarterly report is out for Q4 2023, sharing benchmark data points for each step in the funnel towards subscription alongside inspiring case studies to optimize conversion rates. This
EN Poool ranks as top paywall provider in France In Science Po's 2023 Tech Stack Study of French publishers, Poool Access, the Audience Conversion Platform, ranks top, above in-house solutions and competitors.
EN Poool & Mather Economics / Sophi.io partner to maximize audience conversion to subscription & membership Poool and Mather Economics/Sophi.io have developed a technological partnership to help publishers more intelligently convert audiences into members and subscribers. In an industry where there’s no sign
EN Viafoura & Poool partner to optimize registration & subscription conversion rates for digital publishers Poool, the Membership and Subscription Suite for digital media, and Viafoura, the leading digital experience platform for digital publishers and media brands, today announced a technology and business partnership to
Product Poool’s dynamic paywall, Access, is now available on iOS mobile apps The same featues as Access for desktop are now available for you to build, test and optimize your reader conversion journey on apps
EN Paywall bypassing and ad blockers: the impact of ad blockers on your subscription model Did you know, ad blockers can also prevent your paywall from blocking premium content, undermining your subscription model? Here's how to prevent this
EN Announcing, The Audiencers' festival The Audiencers' festival is here, bringing together publishing professionals to help you achieve your audience engagement, conversion & retention goals!
FR La deuxième édition du Tunnel de conversion des médias en ligne vient de paraître Comparez vos performances aux moyennes du marché pour optimiser vos taux de conversion vers l'abonnement et mieux monétiser vos contenus.
EN The Conversion Funnel Benchmark Report Q2 2023 is live Compare your conversion performance to market averages to optimize conversion rates to subscription
EN Engagement, registration & personalization: The first-party data strategy to increase ARPU for digital publishers Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, to registered member, and finally to an engaged, registered reader who is ready to subscribe.
FR Engagement, registration et personnalisation : utilisez les données de first-party pour augmenter l'ARPU Mai 2023, en résumé. La newsletter de Poool.
EN Engagement, Registration & Personalization: The first-party data strategy to increase ARPU for digital publishers May 2023 wrapped-up. Poool's newsletter
Newsletters FR Le parcours de conversion dynamique réussi d'un éditeur de PQR Avril 2023, en résumé. Notre newsletter.
EN How a regional group is maximizing on conversions with a dynamic conversion strategy April 2023 wrapped-up. Our newsletter.
FR Comment créer une page de paiement réussie ? Optimisez cette étape finale pour convertir un utilisateur en abonné : réassurance, bonne UX, service client, engagement, valeur ajoutée...
EN What makes a successful subscription payment page? Simplicity, minimal distractions and reassurance are among the essentials for a successful payment page
FR 5 enseignements tirés du rapport sur le tunnel de conversion des médias en ligne La newsletter de mars de Poool
FR Tunnel de Conversion des Médias en Ligne : Q1 2023 Comparez vos résultats à ceux des autres acteurs de l'industrie grâce à ce benchmark issu des données anonymisées des clients Poool
EN The Conversion Funnel Benchmark Report: Q1 2023 Compare your conversion performance to market averages thanks to our aggregated, anonymized collection of data points
EN Increase CTR by 329%, dynamic paywall strategies to steal & the KPIs to track in your reader revenue model Poool's newsletter for February
FR Augmenter le taux de clic sur le paywall de 329 % : AOC l’a fait! Février 2023, en résumé : la newsletter de Poool
Subscription Subscriber onboarding: how to build the best user experience Form habits, collect data, build trust... subscriber onboarding ideas to increase member & subscriber retention rates
FR Onboarding : 6 idées pour fidéliser vos membres et abonnés Créer une habitude, collecter des données... ces idées d'accueil pour augmenter le taux de fidélisation des membres et des abonnés.
