EN Poool announces €4 million fundraising for The Membership & Subscription Suite Poool, the French start-up specializing in audience conversion strategies for digital publishers, has raised €4 million in a series A fundraising round led by SWEN Capital Partners and GSO Innovation.
Brand publishing Registration Walls: how brand publishers are turning content into business Collect first-party data, develop deeper relationships with users and increase revenue by integrating a registration wall into your brand's content
Paywall How to Optimize Subscription Conversion Rates on Mobile Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?
EN Increase CTRs by 97%, onboarding inspo to avoid churn & the visibility metric you've forgotten... September's ex-newsletter
EN Poool x Edisound: Convert podcast listeners into leads, members & subscribers Poool & Edisound have established a product partnership to convert podcast listeners into members & subscribers
Paywall 5 Subscriber Retention Strategies to Steal Retaining subscribers is highly more valuable and less costly than acquiring new ones. So, how do you ensure high retention rates?
EN How to Limit the Risk of a Paywall on SEO: the checklist Optimize SEO performance and subscription conversions simultaneously by working through this checklist
EN How to limit the impact of a paywall on SEO, ELLE's A/B testing results and take-aways from the NYT annual report... August wrapped-up: Poool's ex-newsletter
EN Welcome to the Jungle, from brand to publisher Looking deeper at Welcome to the Jungle's brand publishing model, a great example of how to do this strategy right.
EN 6 Ways To Optimize Your Paywall Conversion Rates. We share 6 strategies on how to reignite conversion rates and optimize your paywall strategy.
EN Best Membership Strategy Examples 2022 Benchmarking a variety of digital publishers employing a membership model to ensure you succeed in this strategy
EN Chartbeat x Poool Webinar: Engagement data & conversion strategies to increase revenue Understand reader engagement and conversion strategies to better monetize your audience.
EN Retention strategies to steal, A/B testing benchmarks & take-aways from Chartbeat... July wrapped-up: Poool's ex-newsletter
EN Free or Premium? The decision-making process for your articles in a freemium strategy. The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy
EN In Conversation With Andy Griffiths: The power of newsletters and how to make them a success I talk everything newsletters with expert and consultant, Andy Griffiths, with plenty of best practices and advice for publishing engaging newsletters
EN 10 reasons to develop a digital subscription strategy as a publisher. Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more...
EN Increase Subscription Conversion Rates: an optimized framework for digital publishers. Poool proposes a new 5-step conversion framework for digital publishers to optimize their subscription conversion rates
EN Product launch: The Membership & Subscription Suite June 2022: Poool becomes a Membership and Subscription Suite
EN Our optimized conversion funnel framework, expert quotes (and our view) and how to increase conversions on mobile... June wrapped-up: Poool's ex-newsletter
EN Brand Publishing Benchmark Examples 2022 Analysis of some of the best examples of brand publishers and how they're making this strategy a success
EN In Conversation With Carolyn Morgan: threats & opportunities for digital publishers Poool's podcast with Carolyn Morgan, discussing the threats and opportunities for digital publishers in today's competitive subscription environment
EN What is Brand Publishing: brands taking a page out of publishers' books. Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
EN Le Petit Journal Success Story Discover how LPJ launched their premium strategy with Poool whilst collecting data and reader donations.
EN Subscription Offers Page Benchmarks: a review of 10 digital publishers Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy
EN Are subscription models doomed, insights into conversion rate benchmarks & the value of newsletters... May wrapped-up: Poool's ex-newsletter
