Conversion Series | From content to subscription to... content, how many touchpoints? The example of Audible What's the subscription journey of a customer from Audible? Detail and analysis of the steps needed to become a subscriber
EN 3 paywall design made with Poool Access Poool Access allows to customize the design of your paywall straightly in the dashboard, in order to make your life as easy as possible. Poool give you two different graphic
Conversion Series | From content to subscription to... content, how many touchpoints? The example of The New York Times What's the subscription journey of a reader from The New York Times? Details and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of Wired What's the subscription journey of a reader from Wired? Details and analysis of the steps needed to become a subscriber
Conversion Series | From content to subscription to... content, how many touchpoints? The example of the Financial Times What's the subscription journey of a reader from the Financial Times? Details and analysis of the steps needed to become a subscriber
EN White paper - Which KPIs should you follow to manage the engagement and conversion strategy on your website? This white paper provides an analysis of the performance indicators that will allow publishers to engage readers and recruit subscribers. The aim of this guide is therefore to help publishers shift their business model by increasing digital subscriptions.
EN You can request payment directly in the paywall 🤗 Some time ago, we announced the addition of the form in Access. The purpose of the latter is to make the user experience more pleasant on the sites of publishers by offering directly in the paywall.
EN Battle of the Paywalls A comparison of the paywalls of 3 successful media websites — The Guardian, The Washington Post and Le Monde. With paywalls, and especially dynamic paywalls, becoming more and more popular among
EN Translating into English for an international audience How to make your translation the best it can be Translation can often be mistakenly considered as ‘easy’. Translate each word, put them together and hey presto. However, it’s
Inside Poool How-to-paywall An amateur’s advice to internet media sites Ever been browsing through an online journal and been limited to reading only a few articles? Or followed a link to a
Inside Poool “Access”, a new chapter for Poool A lot has happened with Poool over the last year. 12 months ago, our team grew with Daniela and Yuna joining us to work on the UX and design side
Inside Poool Designing the new “Poool Dashboard” 💥 This has been an extremely eventful month. First of all the new and improved version of Poool dashboard has been launched which is more intuitive, more powerful, more consistent more.
Conversion Publishers should use their data to drive their paywall strategy For several years, publishers have set up paywalls to develop digital subscriptions and diversify their sources of revenue (see the state of paywalls adoption in the United States). This is
EN My internship at Poool In order to get my Associate’s Degree in digital media and Internet studies, I had to do a 10-week internship. By chance, I had been told about a startup
engagement Google News Consumer Insight + Publishers + Poool = ❤ 1- Google News Consumer Insight helps you define your key segments 2- You chose the KPI to improve + the most relevant strategy to reach your goal 3 — Poool allows you
Conversion Online newspapers’ subscriptions challenges Nowadays, there are two ways of consuming the information : print newspapers and online newspapers. These two kinds of newspapers are targeting completely different audiences that consume the same information in
EN Newspapers, from print to digital In less than 20 years, the press has constantly evolved thanks to the development of Internet and mobile devices. These objects, which are part of our everyday life, have changed
EN Reshaping the way we pay for content Publishers need money to hire journalists and support great journalism. The whole advertising model is broken. Readers have to pay for premium content. The media market shiftSubscription is the new
Media Landscape White Paper - Analysis of The New York Times’, The Washington Post’s and The Wall Street Journal’s paywalls With newspapers such as The New York Times winning 125 Pulitzer prizes in a century (3 in 2018), the widespread fame and success of certain American publishers is uncontestable. Particularly
Inside Poool Do more with less It’s been a year since we launched our first product: a dynamic paywall that helps publishers launch, test and optimize their monetization strategies based on readers’ profiles. This first
EN Engagement, traffic and retention Publishers are increasingly aware that global traffic is no longer a relevant indicator, as value creation has evolved with digital transition. Content consumption is now more casual and volatile. It’
EN Landscape of paywall adoption in USA In a context where paper-based revenues are generally falling, newspaper have been implementing new strategies in recent years to diversify their sources of profits. And digital subscription is a pillar
EN The New York Times paywall Among the most famous paywalls, the New York Times is often an example. As we discussed in a previous post (“Landscape of paywall adoption in USA“), more than 75% of
Tips, Tactics & Strategies How publishers can prevent churn risk? Publishers face major challenges regarding the sustainability of their business model. It’s a quasi-permanent challenge. Decision-making process about marketing and technological investments to ensure growth and increase income are
engagement Engagement is more important than the number of unique visitors Audience is an important indicator for press groups. In France, audience is the measure used for the ACPM digital ranking (formerly OJD), whether it is for media classification, or for
