EN In Conversation With Andy Griffiths: The power of newsletters and how to make them a success I talk everything newsletters with expert and consultant, Andy Griffiths, with plenty of best practices and advice for publishing engaging newsletters
EN 10 reasons to develop a digital subscription strategy as a publisher. Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more...
EN Product launch: The Membership & Subscription Suite June 2022: Poool becomes a Membership and Subscription Suite
EN June Wrapped-up Our ex-newsletter for June sharing the optimized conversion funnel framework, expert quotes (and our view) plus how to increase conversions on mobile
EN Brand Publishing Benchmark Examples 2022 Analysis of some of the best examples of brand publishers and how they're making this strategy a success
EN Increase Subscription Conversion Rates: an optimized framework for digital publishers. Poool proposes a new 5-step conversion framework for digital publishers to optimize their subscription conversion rates
EN In Conversation With Carolyn Morgan: threats & opportunities for digital publishers Poool's podcast with Carolyn Morgan, discussing the threats and opportunities for digital publishers in today's competitive subscription environment
EN What is Brand Publishing: brands taking a page out of publishers' books. Increasingly more brands are turning to publishing - but why? what's in it for brands? how can you reap in the same benefits?
EN Le Petit Journal Success Story Discover how LPJ launched their premium strategy with Poool whilst collecting data and reader donations.
EN Subscription Offers Page Benchmarks: a review of 10 digital publishers Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy
EN May Wrapped-up Are subscription models doomed, insights into conversion rate benchmarks, the value of newsletters and a lot more from our May newsletter
EN The Subscription Masterclass Get your paywall and subscription strategy on the road to success with our free 6-week Masterclass - insights, expert top tips, benchmarks & more sent via email each week
EN Bio à la Une Success Story Discover how the French content producer launched their conversion strategy in 2 stages to ensure optimal performance
EN A/B Testing your Paywall: Benchmark Examples Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates
EN Bypassing paywalls: The need-to-know for digital publishers. How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
EN How to Combine Engagement with Conversion to Increase ARPU. Successfully lead users through this engagement funnel with adapted conversion steps applied at the right time to increase ARPU.
Newsletters April Wrapped-up Increase conversion rates by 40%, balance frustration and engagement, and a lot more insights in April's B2B newsletter
EN JDD Case Study: Audience Acquisition and Conversion with upday x Poool. Optimize audience acquisition and conversion simultaneously thanks to the upday x Poool partnership, and Poool's code-free trigger feature
EN 3 Strategies for Digital Publishers to Succeed in 2022 and Beyond. Poool, Didomi, BeOp and SODP have come together to provide you with the 3 strategies to succeed in 2022 and beyond!
EN The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention. All the KPIs to track in your subscription strategy, as recommended by our expert consultancy team
EN March Wrapped-up The essential KPI to track from our consultancy expert, industry news we're talking about and insightful content to dig into!
EN KPIs for Conversion. The KPIs to track at each step of the conversion funnel towards subscription.
EN KPIs for Audience Engagement. Engagement has a direct correlation with revenues, so Poool are here to provide the ultimate list of audience engagement KPIs for digital content producers.
EN 6 Ways To Optimize Your Paywall Conversion Rates. Reignite subscription conversion rates by optimizing your paywall strategy
EN Engagement Strategies for Digital Publishers: Benchmarks 2022. Engagement strategy ideas from some of the most successful content producers to increase ARPU with ease!
