Poool (the dynamic journey builder) and Arc XP (the leading digital experience platform developed by The Washington Post) Subscription and Identity are now natively integrated to unite engagement, conversion and content protection, fueling reader revenue growth for ambitious media organizations.
In today's digital media landscape, the shift from relying solely on advertising to building a sustainable reader revenue model is more critical than ever. Media organizations face the dual challenge of subscription fatigue—where consumers are overwhelmed by too many services—and the demand for increasingly hyper-personalized and flexible content experiences.
To thrive, publishers need to move beyond static paywalls and rigid tech stacks towards endless experimentation and dynamic user experiences whilst enforcing server-side control to protect content.
This is where the Arc XP x Poool integration comes in, to connect each stage of the user journey, creating a smooth, engaging path from first visit to loyal subscriber, doing so without sacrificing autonomy for marketing teams and ease for developers.
Concretely, thanks to the new feature pack integration, built to launch fast with developer-ready started code, publishers can design, test and optimize reader journeys with dynamic walls and experiences, and secure, server-side protection.
Discover how Irish News is growing digital subscriptions from a strong print legacy with Arc and Poool
Engage, Protect, Orchestrate, Optimize
Every publisher’s audience journey is unique, but the challenges are universal — attracting attention, building trust, and converting engagement into value. The Arc XP + Poool integration connects each stage of that journey, creating a smooth path from first visit to loyal subscriber. It’s engagement that feels personal and protection that’s built in.
🎯 Engage: Build Flexible Reader Journeys
Poool gives publishers the freedom to shape engagement around their audiences — from simple metered walls to complex, rule-based journeys. Through Poool’s SDK, Journey Builder, and A/B testing tools, teams can launch and refine experiences without custom development.
With the integration, Poool’s engagement logic works seamlessly with Arc XP Subscriptions, so every prompt, wall, or offer follows the correct access rules — creating a reader journey that feels flexible, seamless, and native to Arc XP.
🔒 Protect: Enforce Server-Side Control
Arc XP’s Edge Content Protection (SSCP) keeps premium content secure at the CDN level, so publishers can experiment with Poool walls and offers knowing access is always enforced. They maintain full control while giving readers dynamic, interactive experiences that feel seamless across the site.
For developers, that means fewer moving parts. Enforcement happens automatically at the server, keeping paywall logic clean and reliable — no extra scripts or complex client-side safeguards needed.
🚦 Orchestrate: Identity Meets Access
As readers move from anonymous to registered to subscriber, Arc XP and Poool stay perfectly in sync. The integration connects Poool’s access rules and metering logic with Arc XP’s Identity and Entitlements services, ensuring readers always see the right experience for their status.
This orchestration is designed to bring clarity to access control — connecting registration prompts, subscription offers, and entitlements across systems. It lays the foundation for a unified flow where user states stay aligned, reducing manual syncs and complexity for developers down the line.
📈 Optimize: Build, Measure, Improve
Optimization doesn’t have to mean overhauling your strategy — it starts with small, measurable, ongoing tests. With Poool’s A/B testing tools, teams can experiment with wall design, messaging, or entire reader journeys in just a few clicks. Start small — testing a scenario for a specific audience, context, or slice of traffic — then expand as results come in.
All of this happens through a no-code interface in Poool, so teams can launch and monitor experiments instantly. Developers don’t need to lift a finger unless they want to extend functionality for deeper customization. Looking ahead, this testing foundation sets the stage for more dynamic, personalized experiences across Arc XP — where engagement data and content preferences inform not just paywall logic, but how stories, recommendations, and offers are presented in real time.
Getting Started
The Arc XP + Poool integration is available as a feature pack designed to help teams launch fast, test confidently, and build with minimal code.
Here’s how to get started:
👉 1. Enable your Poool account
You’ll need an active Poool account to enable wall and engagement functionality. This gives you access to the widgets, rules, and A/B testing tools.
🔗 2. Connect with Arc XP Subscriptions and IdentityThe full solution works best when paired with Arc XP Subscriptions and Identity, ensuring seamless registration, entitlements, and server-enforced access control. For setup or integration guidance, reach out to your Account Manager.
🚀 3. Launch, test, and growWhether you’re focused on reader engagement, paywall flexibility, or long-term personalization, this integration provides a secure foundation to start from — and room to evolve as your strategy grows. Future roadmap updates will extend these capabilities, connecting with Arc’s intelligence features to enable deeper personalization and data-driven reader experiences.
Who is Poool?
Poool provides digital media with a dynamic journey builder to boost subscription engagement, conversion, and loyalty on-site and on-app — delivering autonomy, speed, and results.
Publishers worldwide, including Le Parisien, Hello/Hola, Irish News and L’Équipe, are already using Poool to build, launch and continuously optimize their reader revenue model thanks to our intuitive but powerful solution, expert customer success teams and the industry-leading B2B media, The Audiencers.
Who is Arc XP?
🌐 Arc XP is a leading digital experience platform (DXP) designed to empower enterprise brands, media organizations, and entertainment companies worldwide. Built in the cloud and engineered for scale, Arc XP delivers an integrated suite of tools that enable teams to create, distribute, and monetize content while delivering seamless multichannel experiences to global audiences.
✨ Today, Arc XP powers more than 2,500 websites across the globe, engaging over a billion unique visitors each month.
Build Stronger Connections With Arc XP Identity
Arc XP’s Identity platform helps you understand and engage your audience through robust first-party data capabilities and intuitive user experiences.
🔐 Registration & Authentication Convert casual visitors into loyal users with frictionless registration, social login options, and enterprise-grade security built in.
💬 Customer Service Portal Empower your support teams to assist users with account and subscription management directly within the Arc XP ecosystem.
📊 First-Party Data Management Collect, manage, and activate audience data to unlock actionable insights. Integrate with third-party tools and automate engagement through data-driven triggers.
Interested in hearing more about this integration and how you can benefit?
Email Madeleine, VP Marketing at Poool, or book a demo.