Both Poool Access, the dynamic paywall solution, and Poool Engage, for targeted engagement, onboarding and retention modules, already used by over 150 publishers around the world, are now available for your iOS and Android apps!

Since 2016, Poool has provided digital publishing professionals with the tools to engage, convert and retain their audience on desktop and on mobile AMP.

Today, these same features are now available for iOS and Android mobile apps.

Book a demo to hear more about how you can benefit from Poool on desktop, AMP and apps.

Why are apps so important for publishing brands?

App downloads, subscription conversions on-app and in-app purchases have been on a significant growth curve over recent years.

According to data from Sensor Tower, in the last year alone, in-app revenue grew for news and magazine publishers by 62% in the UK, 89% in Germany and 37% in France. Further data shows that mobile web has surpassed desktop for subscription conversions in the past two years.

Plus apps have been proven to be super sticky in terms of time spent and frequency of visits, key engagement metrics that correlate with high retention.

With this significant shift from desktop to mobile, optimizing reader engagement, conversion and retention strategies on-app has never been more important. With this in mind, Poool's product team worked to extend our suite to mobile apps with the goal of supporting publishers in this endeavor!

Poool Access and Engage on iOS and Android mobile apps

In case you haven't yet benefited from Poool's suite, here's a reminder of the Poool Access and Engage solutions:

Poool Access: Dynamically gate content with paywalls, registration walls & data walls

• Segment your audience based on content type, reader propensity score, device, source of traffic, location…
• Build targeted conversion journeys step-by-step using our ready-to-use walls: paywall, metered model, registration wall, discovery pass, data wall, cookie wall, etc.
• Design walls that fit seamlessly into your site in a few clicks thanks to our no-code design builder
• A/B test reader journeys, wall design and messaging risk-free

Poool Engage: Dynamic engagement & anti-churn widgets to increase reader engagement, subscription propensity and retention rates.

• Build engagement elements in any format: pop-up, banner, content insert, full screen...
• Configure multiple display conditions to target audiences based on their source of traffic, device used or engagement metrics on-page (scroll depth, time passed, number of visits, etc.)
• Integration in less than 4 hours

All features listed above are now available on iOS and Android apps!

And can be integrated very simply...

Poool Access and Engage for iOS is a Swift framework. The SDK can be installed with Swift Package Manager, CocoaPods or manually.

-> Access iOS devhub

-> Engage iOS devhub

Poool Access and Engage for Android is a Kotlin library. Our SDK can be easily installed with Gradle

-> Access Android devhub

-> Engage Android devhub

Once installed, your marketing team will have the autonomy to develop your engagement, conversion and retention strategies on both desktop and app!

In fact, the Dashboard will be exactly the same as for desktop - there’s nothing new to learn, but a lot to gain!

Of course, if you need any additional support, our team are always available via the chat bubble in the right hand corner of your Dashboard, or by emailing support@poool.fr.

Interested in extending your reader revenue model to mobile, or optimizing your existing one with targeted user journeys? Get in touch with Max Moné or book a demo below.