EN L'Équipe: retaining subscribers converted through a promotional offer How L'Équipe increased retention rate from 63% to 84% with Poool Engage, despite increasing subscription price from a promotional offer.
EN Jeune Afrique doubles conversion rates with a dynamic subscription model Discover how Jeune Afrique's dynamic paywall and landing page, adapted to country and RFV, doubled conversion rates
EN New browser extension to preview the user experience, and other product updates We're excited to share the latest updates available on your Dashboard, with features aimed at improving and simplifying your experience ✨ * Be autonomous with Engage - publish overlay elements
EN 20 Minutes: launching a registration wall for a solid A2K strategy and increased ad revenue Constance Martina is Head of Data and Engagement at 20 Minutes, France’s leading free newspaper. Her role is to increase the number of registrations, and percentage of pageviews from
EN The Conversion Funnel Report, Q4 2023 & year review is out now Poool’s quarterly report is out for Q4 2023, sharing benchmark data points for each step in the funnel towards subscription alongside inspiring case studies to optimize conversion rates. This
EN Poool ranks as top paywall provider in France In Science Po's 2023 Tech Stack Study of French publishers, Poool Access, the Audience Conversion Platform, ranks top, above in-house solutions and competitors.
EN 4 e-learning registration and subscription journeys, analyzed Paywalls and registration journeys aren't only reserved for the online press, they're also increasingly vital for e-learning sites who are making use of these strategies to
EN Membership strategies: 10 benefits to offer registered users With The New York Times reporting a remarkable 40% increase in subscription conversion rates thanks to their registration model, L'Équipe's registered users being 13 times more
EN Poool & Mather Economics / Sophi.io partner to maximize audience conversion to subscription & membership Poool and Mather Economics/Sophi.io have developed a technological partnership to help publishers more intelligently convert audiences into members and subscribers. In an industry where there’s no sign
EN Viafoura & Poool partner to optimize registration & subscription conversion rates for digital publishers Poool, the Membership and Subscription Suite for digital media, and Viafoura, the leading digital experience platform for digital publishers and media brands, today announced a technology and business partnership to
EN 3 high-performing ways to monetize your reports How can you effectively distribute and monetize your reports to see the ROI of the time and resources spent working on them?
EN Paywall Benchmark From The Most Popular News Apps in the UK Which news apps are driving high traffic in the UK? How much time is spent on them? If they are paywalled, what can we learn from their paywall?
EN Monitoring the international media landscape: best practices for publishers to increase ARPU “What can we learn from international publishing titles when it comes to reader revenue models?” Takeaways from the Audiencers Festival
EN Best practices for publishers to convert readers into subscribers on-app Maximize on the high reader engagement on-app to increase conversion rates with these best practices!
Product Poool’s dynamic paywall, Access, is now available on iOS mobile apps The same featues as Access for desktop are now available for you to build, test and optimize your reader conversion journey on apps
EN 36 paywalls from the most popular paid subscription news websites in the world What do the paywalls from the most successful publishers have in common? What are they doing to better convert readers into subscribers?
EN Paywall bypassing and ad blockers: the impact of ad blockers on your subscription model Did you know, ad blockers can also prevent your paywall from blocking premium content, undermining your subscription model? Here's how to prevent this
EN Announcing, The Audiencers' festival The Audiencers' festival is here, bringing together publishing professionals to help you achieve your audience engagement, conversion & retention goals!
EN The Conversion Funnel Benchmark Report Q2 2023 is live Compare your conversion performance to market averages to optimize conversion rates to subscription
EN Engagement, registration & personalization: The first-party data strategy to increase ARPU for digital publishers Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, to registered member, and finally to an engaged, registered reader who is ready to subscribe.
EN A/B Testing: The Africa Report's Successful Strategy with Poool The Africa Report have been using Poool’s A/B testing functionality to optimize their reader revenue strategy and analyze performance.
EN Engagement, Registration & Personalization: The first-party data strategy to increase ARPU for digital publishers May 2023 wrapped-up. Poool's newsletter
EN Web performance: how Poool compares on speed, user experience and SEO We understand how important web performance is for our clients. That's why we conducted a comparative analysis of Poool's loading time.
EN How a regional group is maximizing on conversions with a dynamic conversion strategy April 2023 wrapped-up. Our newsletter.
EN How to build a high-performing registration wall: the checklist Learn how to build a high-performing registration wall with a focus on conversion optimization and user experience. Check out our checklist!
