FR Tunnel de Conversion des Médias en Ligne : Q1 2023 Comparez vos résultats à ceux des autres acteurs de l'industrie grâce à ce benchmark issu des données anonymisées des clients Poool
EN The Conversion Funnel Benchmark Report: Q1 2023 Compare your conversion performance to market averages thanks to our aggregated, anonymized collection of data points
EN White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy The ultimate list of the KPIs that you should be measuring to make your digital subscription strategy a success!
Paywall How to Optimize Subscription Conversion Rates on Mobile Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?
FR Poool & Edisound s'associent pour convertir les audiences podcast en membres & abonnés Edisound génère les écoutes. Poool convertit les auditeurs en membres et abonnés.
FR 5 stratégies de fidélisation des abonnés dont s’inspirer Onboarding, analyse de comportement, renouvellement de l’abonnement, relation lecteurs... différents moyens pour un même objectif : fidéliser !
Paywall 5 Subscriber Retention Strategies to Steal Retaining subscribers is highly more valuable and less costly than acquiring new ones. So, how do you ensure high retention rates?
FR Stratégies de conversion & datas sur l’engagement pour augmenter vos revenus Poool s'est associé à Chartbeat dans un livre blanc pour vous fournir des données sur l'engagement et les stratégies de conversion afin d’augmenter durablement vos revenus lecteurs. Au programme
FR Comment limiter l’impact d’un wall sur le SEO ? La checklist Méthode de blocage, cloaking, types de paywall, stratégie à employer... avez-vous pensé à tout ?
EN How to Limit the Risk of a Paywall on SEO: the checklist Optimize SEO performance and subscription conversions simultaneously by working through this checklist
EN Chartbeat x Poool Webinar: Engagement data & conversion strategies to increase revenue Understand reader engagement and conversion strategies to better monetize your audience.
EN Increase Subscription Conversion Rates: an optimized framework for digital publishers. Poool proposes a new 5-step conversion framework for digital publishers to optimize their subscription conversion rates
EN What is Brand Publishing: brands taking a page out of publishers' books. Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
FR Comment lancer son média de marque En bref, dans notre article : * 10 avantages d'un média de marque et comment expliquer leur croissance * Les étapes concrètes du lancement : identification des personas cibles, prospects, format, ligne éditoriale etc.
EN A/B Testing your Paywall: Benchmark Examples Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates
EN Bypassing paywalls: The need-to-know for digital publishers. How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
EN 3 Strategies for Digital Publishers to Succeed in 2022 and Beyond. Poool, Didomi, BeOp and SODP have come together to provide you with the 3 strategies to succeed in 2022 and beyond!
EN The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention. All the KPIs to track in your subscription strategy, as recommended by our expert consultancy team
EN KPIs for Conversion. The KPIs to track at each step of the conversion funnel towards subscription.
EN KPIs for Audience Engagement. Engagement has a direct correlation with revenues, so Poool are here to provide the ultimate list of audience engagement KPIs for digital content producers.
EN How to Optimize your Hard Paywall Optimizing your paywall goes way beyond just improving conversion rates. This article goes through every step of the paywall, with KPIs, examples and actionable advice.
EN Engagement Strategies for Digital Publishers: Benchmarks 2022. Engagement strategy ideas from some of the most successful content producers to increase ARPU with ease!
FR Médias : s’inspirer des bonnes pratiques B2B pour affiner sa stratégie d’abonnement B2C. Vous êtes tombés chez des pros, des vrais avec les mains dedans, qui ont ouvert grand les portes de leurs arrière-cuisines. C'est parti pour 58 minutes de discussion, sortez vos bloc-notes...
FR Paywalls & SEO : Comment limiter l'impact d'un Wall sur mon SEO ? Comment mettre en place une stratégie de wall sans compromettre le SEO.
EN How Can I Limit the Impact of a Paywall on SEO? We look at how you can launch a paywall and subscription strategy whilst minimizing risks to SEO.
