Paywall How to Optimize Subscription Conversion Rates on Mobile Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?
FR Poool & Edisound s'associent pour convertir les audiences podcast en membres & abonnés Edisound génère les écoutes. Poool convertit les auditeurs en membres et abonnés.
Paywall 5 Subscriber Retention Strategies to Steal Retaining subscribers is highly more valuable and less costly than acquiring new ones. So, how do you ensure high retention rates?
FR 5 stratégies de fidélisation des abonnés dont s’inspirer Onboarding abonnés, analyse de comportement, renouvellement de l’abonnement, relation lecteurs... différents moyens pour un même objectif : fidéliser !
FR Stratégies de conversion & datas sur l’engagement pour augmenter vos revenus Prefer to read in English? 🇬🇧 It's over here! Poool s'est associé à Chartbeat dans un livre blanc pour vous fournir des données sur l'engagement et les stratégies de conversion afin
FR Comment limiter l’impact d’un wall sur son SEO ? La checklist Méthode de blocage, cloaking, types de paywall, stratégie à employer... avez-vous pensé à tout ?
EN How to Limit the Risk of a Paywall on SEO: the checklist Optimize SEO performance and subscription conversions simultaneously by working through this checklist
EN Chartbeat x Poool Webinar: Engagement data & conversion strategies to increase revenue Understand reader engagement and conversion strategies to better monetize your audience.
EN Increase Subscription Conversion Rates: an optimized framework for digital publishers. Poool proposes a new 5-step conversion framework for digital publishers to optimize their subscription conversion rates
EN What is Brand Publishing: brands taking a page out of publishers' books. Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
FR Comment lancer son média de marque En bref, dans notre article : 10 avantages d'un média de marque et comment expliquer leur croissanceLes étapes concrètes du lancement : identification des personas cibles, prospects, format, ligne éditoriale etc.Mesurer
EN A/B Testing your Paywall: Benchmark Examples Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates
EN Bypassing paywalls: The need-to-know for digital publishers. How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
EN 3 Strategies for Digital Publishers to Succeed in 2022 and Beyond. Poool, Didomi, BeOp and SODP have come together to provide you with the 3 strategies to succeed in 2022 and beyond!
EN The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention. All the KPIs to track in your subscription strategy, as recommended by our expert consultancy team
EN KPIs for Conversion. The KPIs to track at each step of the conversion funnel towards subscription.
EN KPIs for Audience Engagement. Engagement has a direct correlation with revenues, so Poool are here to provide the ultimate list of audience engagement KPIs for digital content producers.
EN Engagement Strategies for Digital Publishers: Benchmarks 2022. Engagement strategy ideas from some of the most successful content producers to increase ARPU with ease!
FR Médias : s’inspirer des bonnes pratiques B2B pour affiner sa stratégie d’abonnement B2C. Vous êtes tombés chez des pros, des vrais avec les mains dedans, qui ont ouvert grand les portes de leurs arrière-cuisines. C'est parti pour 58 minutes de discussion, sortez vos bloc-notes...
FR Paywalls & SEO : Comment limiter l'impact d'un Wall sur mon SEO ? Comment mettre en place une stratégie de wall sans compromettre le SEO.
EN How Can I Limit the Impact of a Paywall on SEO? We look at how you can launch a paywall and subscription strategy whilst minimizing risks to SEO.
EN Podcast Recap: The Purchase of The Athletic by The NYT & The Future of Digital Publishing. What this means for the industry and how can publishers succeed in 2022?
EN White Paper: The Engagement and Conversion KPIs to Follow for a Successful Reader Revenue Strategy. We go through 5 key indicators to follow to manage engagement and conversion strategies, vital to monetize your audience and optimize your subscription model.
EN Webinar Summary: Paywalls and SEO How do you maximize the value of your paywall without putting SEO at risk?
EN Increase Your ARPU with 3 Complementary Strategies: Stéphane Père X Pubstack Stephane Pere speaking at Pubstack’s Publishers Empowered Summit, December 2021.
