EN Increase Subscription Conversion Rates: an optimized framework for digital publishers. Poool proposes a new 5-step conversion framework for digital publishers to optimize their subscription conversion rates
EN What is Brand Publishing: brands taking a page out of publishers' books. Increasingly more brands are turning to publishing - but why? what's in it for brands? how can you reap in the same benefits?
FR Comment lancer son média de marque Parce qu'un média permet de travailler en même temps la notoriété, la captation de données de la cible et d'augmenter les ventes, l'idée de lancer son propre média lorsqu'on est
EN The Subscription Masterclass Get your paywall and subscription strategy on the road to success with our free 6-week Masterclass - insights, expert top tips, benchmarks & more sent via email each week
EN A/B Testing your Paywall: Benchmark Examples Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates
EN Bypassing paywalls: The need-to-know for digital publishers. How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
EN 3 Strategies for Digital Publishers to Succeed in 2022 and Beyond. Poool, Didomi, BeOp and SODP have come together to provide you with the 3 strategies to succeed in 2022 and beyond!
EN The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention. All the KPIs to track in your subscription strategy, as recommended by our expert consultancy team
EN KPIs for Conversion. The KPIs to track at each step of the conversion funnel towards subscription.
EN KPIs for Audience Engagement. Engagement has a direct correlation with revenues, so Poool are here to provide the ultimate list of audience engagement KPIs for digital content producers.
EN Engagement Strategies for Digital Publishers: Benchmarks 2022. Engagement strategy ideas from some of the most successful content producers to increase ARPU with ease!
FR Médias : s’inspirer des bonnes pratiques B2B pour affiner sa stratégie d’abonnement B2C. Vous êtes tombés chez des pros, des vrais avec les mains dedans, qui ont ouvert grand les portes de leurs arrière-cuisines. C'est parti pour 58 minutes de discussion, sortez vos bloc-notes...
EN Podcast Recap: The Purchase of The Athletic by The NYT & The Future of Digital Publishing. What this means for the industry and how can publishers succeed in 2022?
EN White Paper: The Engagement and Conversion KPIs to Follow for a Successful Reader Revenue Strategy. We go through 5 key indicators to follow to manage engagement and conversion strategies, vital to monetize your audience and optimize your subscription model.
EN Webinar Summary: Paywalls and SEO How do you maximize the value of your paywall without putting SEO at risk?
EN Increase Your ARPU with 3 Complementary Strategies: Stéphane Père X Pubstack Stephane Pere speaking at Pubstack’s Publishers Empowered Summit, December 2021.
EN The Registration Tool Kit. EVERYTHING you need to make your registration wall and strategy a success!
FR Comment Maximiser le Revenu par Lecteur en Accordant Publicité, Engagement et Abonnement ? Vous avez manqué notre conférence sur le thème de l'ARPU lors du dernier salon Presse au Futur à Paris ? Nous sommes heureux de vous retransmettre ici l'intégralité de notre prise de parole.
EN White Paper: How to Launch a Registration Wall Strategy. The 3 steps to launching your registration strategy, to turn anonymous users into monetizable members!
EN “The cookieless world is tomorrow” - INfluencia interview with Stéphane Père, CRO @ Poool Hear from Stéphane Père, CRO at Poool, about how you can employ 3 complementary solutions to solve the challenges faced by digital publishers today.
EN The North Star KPI for Digital Publishers. With so many potential KPIs out there to track, how can you be sure of which metrics will have the greatest impact on your business? Discover Poool's recommendation of which KPI to prioritize!
EN White Paper: How To Increase Engagement. Convert, Retain and Monetize. Find out why engagement is so important, how to track it and how to increase it, all in this white paper!
EN White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy. The ultimate list of the KPIs that you should be measuring to make your digital subscription strategy a success!
EN White Paper: How to Build the Optimal Registration Journey. All the best practices and insights from our registration wall series!
EN White Paper: How to Launch a Paywall and Digital Subscription Strategy. We all know the value of a subscription strategy, but how do you launch one successfully? Find every step to take in this white paper.
