Le Parisien launches on-site onboarding with Poool to retain subscribers & collect data
EN

Le Parisien launches on-site onboarding with Poool to retain subscribers & collect data

The 4-step onboarding journey, built with Poool Engage, starts retaining subscribers from the moment they confirm payment.

  • Madeleine White
    Madeleine White
Madeleine White 14 Mar 2025 • 3 min read
Membership and philanthropy accounts for 70% of revenue at The Kyiv Independent
EN

Membership and philanthropy accounts for 70% of revenue at The Kyiv Independent

Launched in November 2021, The Kyiv Independent is Ukraine’s fasted-growing English-language media outlet. Having started working with Poool in Spring 2024, the publisher's community-focused membership model now accounts for 70% of revenue.

  • Madeleine White
    Madeleine White
Madeleine White 20 Feb 2025 • 4 min read
L'Équipe: retaining subscribers converted through a promotional offer
EN

L'Équipe: retaining subscribers converted through a promotional offer

How L'Équipe increased retention rate from 63% to 84% with Poool Engage, despite increasing subscription price from a promotional offer.

  • Madeleine White
    Madeleine White
Madeleine White 9 Dec 2024 • 4 min read
Jeune Afrique doubles conversion rates with a dynamic subscription model
EN

Jeune Afrique doubles conversion rates with a dynamic subscription model

Discover how Jeune Afrique's dynamic paywall and landing page, adapted to country and RFV, doubled conversion rates

  • Madeleine White
    Madeleine White
Madeleine White 11 Nov 2024 • 3 min read
20 Minutes: launching a registration wall for a solid A2K strategy and increased ad revenue
EN

20 Minutes: launching a registration wall for a solid A2K strategy and increased ad revenue

Constance Martina is Head of Data and Engagement at 20 Minutes, France’s leading free newspaper.  Her role is to increase the number of registrations, and percentage of pageviews from

  • Madeleine White
    Madeleine White
Madeleine White 28 Feb 2024 • 4 min read
A/B Testing: The Africa Report's Successful Strategy with Poool
EN

A/B Testing: The Africa Report's Successful Strategy with Poool

The Africa Report have been using Poool’s A/B testing functionality to optimize their reader revenue strategy and analyze performance.

  • Laure Kesler
    Laure Kesler
Laure Kesler 22 May 2023 • 5 min read
EBRA Group Success Story
EN

EBRA Group Success Story

Discover how EBRA group optimized their subscription conversion rates across all 9 brands thanks to a culture of experimentation, learning and optimizing.

  • Madeleine White
    Madeleine White
Madeleine White 31 Oct 2022 • 9 min read
Le Petit Journal Success Story
EN

Le Petit Journal Success Story

Discover how LPJ launched their premium strategy with Poool whilst collecting data and reader donations.

  • Madeleine White
    Madeleine White
Madeleine White 16 May 2022 • 7 min read
Bio à la Une Success Story
EN

Bio à la Une Success Story

Discover how the French content producer launched their conversion strategy in 2 stages to ensure optimal performance

  • Madeleine White
    Madeleine White
Madeleine White 28 Apr 2022 • 6 min read
JDD Case Study: Audience Acquisition and Conversion with upday x Poool.
EN

JDD Case Study: Audience Acquisition and Conversion with upday x Poool.

Optimize audience acquisition and conversion simultaneously thanks to the upday x Poool partnership, and Poool's code-free trigger feature

  • Madeleine White
    Madeleine White
Madeleine White 4 Apr 2022 • 7 min read
10 Reasons Why Poool's Platform Will Increase Your ARPU.
EN

10 Reasons Why Poool's Platform Will Increase Your ARPU.

With Poool you'll be autonomous, data-driven, achieve ROI in under 90 days and a lot more! Discover 10 reasons why Poool will increase your ARPU here!

  • Madeleine White
    Madeleine White
Madeleine White 7 Dec 2021 • 6 min read
ELLE Success Story.
EN

ELLE Success Story.

Discover how ELLE.fr successfully launched a digital subscription strategy and monetized from their readers without impacting traffic, SEO nor ad-based revenue thanks to Poool’s dynamic wall solution!

  • Madeleine White
    Madeleine White
Madeleine White 11 Oct 2021 • 6 min read
The Africa Report Success Story.
EN

The Africa Report Success Story.

Discover how The Africa Report integrated Poool’s paywall into their website in just a few days, adapting every aspect to match their branding and strategy.

  • Madeleine White
    Madeleine White
Madeleine White 20 Sep 2021 • 6 min read
4 Successful Paywall Design Examples by Poool Clients.
EN

4 Successful Paywall Design Examples by Poool Clients.

Discover how 4 of our prosperous clients have designed walls using the Poool Dashboard to engage, convert and monetize their audience! BONUS: our brand new design builder to make your walls even more optimized!

  • Madeleine White
    Madeleine White
Madeleine White 13 Sep 2021 • 11 min read
Mediacités Success Story.
EN

Mediacités Success Story.

Discover how the digital-first, independent publisher is using Poool to maximize conversion rates, gain valuable insights about their audience and personalize user experiences.

  • Madeleine White
    Madeleine White
Madeleine White 6 Sep 2021 • 4 min read
Boursier.com Success Story.
Success Stories

Boursier.com Success Story.

Discover how Boursier dramatically increased their registered user base to learn about their audience, increase ad revenue and convert them into subscribers.

  • Madeleine White
    Madeleine White
Madeleine White 1 Apr 2021 • 3 min read
Challenges Success Story.
Success Stories

Challenges Success Story.

Discover how the French publisher transitioned from a free to thriving premium strategy, collecting data, leads and subscribers with ease!

  • Madeleine White
    Madeleine White
Madeleine White 1 Feb 2021 • 4 min read
Journal du Dimanche Success Story.
EN

Journal du Dimanche Success Story.

Discover how JDD employ micro conversion steps such as newsletter signup and registration to monetize their audience without negatively influencing engagement or advertising revenue.

  • Poool
    Poool
Poool 30 Nov 2020 • 4 min read
La Croix International Success Story.
EN

La Croix International Success Story.

How have La Croix increased engagement, conversion rates and traffic simultaneously with a paywall?

  • Madeleine White
    Madeleine White
Madeleine White 8 Oct 2020 • 3 min read
Alternatives Économiques' Success Story.
EN

Alternatives Économiques' Success Story.

Discover how Alternatives Économiques went from a limited static paywall to a hugely valuable dynamic wall strategy, increasing newsletter sign-ups, engagement and conversion rates through employing Poool’s solution.

  • Poool
    Poool
Poool 18 Aug 2020 • 5 min read
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