EN The Conversion Funnel Benchmark Report: Q1 2023 Compare your conversion performance to market averages thanks to our aggregated, anonymized collection of data points
EN White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy The ultimate list of the KPIs that you should be measuring to make your digital subscription strategy a success!
Paywall How to Optimize Subscription Conversion Rates on Mobile Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?
Paywall How to Retain Subscribers in 5 Steps Retaining subscribers is highly more valuable and less costly than acquiring new ones. So, how do you ensure high subscriber retention rates?
EN How to Combine a Paywall and Good SEO Ranking Optimize SEO performance and subscription conversions simultaneously by working through this checklist
EN Chartbeat x Poool Webinar: Engagement data & conversion strategies to increase revenue Understand reader engagement and conversion strategies to better monetize your audience.
EN Increase Subscription Conversion Rates: an optimized framework for digital publishers. Poool proposes a new 5-step conversion framework for digital publishers to optimize their subscription conversion rates
EN What is Brand Publishing: brands taking a page out of publishers' books. Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
EN A/B Testing your Paywall: Benchmark Examples Discover benchmark examples of digital publishers A/B testing their paywall to optimize click-through and conversion rates
EN Bypassing paywalls: The need-to-know for digital publishers. How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
EN How to monetize content: 3 Strategies for Digital Publishers to Succeed. The 3 strategies for publishers to collect compliant consent, de-anonymize users, increase engagement and establish a recurring revenue stream.
EN The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention. All the KPIs to track in your subscription strategy, as recommended by our expert consultancy team
EN KPIs for Conversion. The KPIs to track at each step of the conversion funnel towards subscription.
EN KPIs for Audience Engagement. Engagement has a direct correlation with revenues, so Poool are here to provide the ultimate list of audience engagement KPIs for digital content producers.
EN How to Optimize your Hard Paywall Optimizing your paywall goes way beyond just improving conversion rates. This article goes through every step of the paywall, with KPIs, examples and actionable advice.
EN Engagement Strategies for Digital Publishers: Benchmarks 2022. Engagement strategy ideas from some of the most successful content producers to increase ARPU with ease!
EN How Can I Limit the Impact of a Paywall on SEO? We look at how you can launch a paywall and subscription strategy whilst minimizing risks to SEO.
EN Podcast Recap: The Purchase of The Athletic by The NYT & The Future of Digital Publishing. What this means for the industry and how can publishers succeed in 2022?
EN White Paper: The Engagement and Conversion KPIs to Follow for a Successful Reader Revenue Strategy. We go through 5 key indicators to follow to manage engagement and conversion strategies, vital to monetize your audience and optimize your subscription model.
EN Webinar Summary: Paywalls and SEO How do you maximize the value of your paywall without putting SEO at risk?
EN Increase Your ARPU with 3 Complementary Strategies: Stéphane Père X Pubstack Stephane Pere speaking at Pubstack’s Publishers Empowered Summit, December 2021.
EN White Paper: How to Launch a Registration Wall Strategy. The 3 steps to launching your registration strategy, to turn anonymous users into monetizable members!
EN “The cookieless world is tomorrow” - INfluencia interview with Stéphane Père, CRO @ Poool Hear from Stéphane Père, CRO at Poool, about how you can employ 3 complementary solutions to solve the challenges faced by digital publishers today.
EN Engagement For Digital Publishers: How To Track And Increase This KPI Find out why content producers should put engagement as their north star KPI and how to track and increase it!
EN White Paper: How To Increase Engagement. Convert, Retain and Monetize. Find out why engagement is so important, how to track it and how to increase it, all in this white paper!
EN White Paper: How to Build the Optimal Registration Journey. All the best practices and insights from our registration wall series!
EN White Paper: How to Launch a Paywall and Digital Subscription Strategy. Paywalls and subscription strategies are valuable for content producers, but how do you launch one? This white paper guides you through each step
White Papers White Paper: First-Party Data Strategy and Registration Walls. Employ a first-party data strategy to solve the challenge of the cookieless future, but how? We start with the basics and provide a simple solution!
Paywall White Paper: A/B Testing 101 - How to Optimize your Conversion Rates. Everything you need to launch your A/B test!
EN Why retention is more important than acquisition. Why is retention so valuable and how can you work on improving it?
Digital Media Review Convert Readers into Subscribers: 10 Insights from the Digital Media Review. The Digital Media Review reveals 10 insights to convert your readers into paying subscribers
EN White Paper: Optimize your Conversion Funnel to Turn Users into Subscribers - Examples and Best Practices. How can you optimize your conversion funnel? We look through every stage in the user journey towards subscription, with examples from 11 publishers and best practices to apply to your strategy.
EN White Paper: Cookie Walls, Paywalls, Advertising. What's the Future of Monetization for Publishers? Cookie consent regulations are changing, but how can publishers still monetize despite cookies becoming a thing of the past? How can cookie walls help?
EN White Paper: Value Proposition and Subscription Offers for Publishers. Paywalls are only the tip of the iceberg! Your value proposition and subscription offers are hugely important - find out how you can optimize them and clearly define them to readers.
EN Use Data to Drive your Paywall Strategy. Data is king. But how can you use it to drive your Paywall strategy? Find out here.
EN Increase Revenues Using Google News Consumer Insights and Poool. Google News Consumer Insights + you (as a publisher) + Poool = ❤.
EN White Paper: The New York Times, The Washington Post and The Wall Street Journal Paywall Analysis. Three big names in the online publishing world all employ a paywall. This article analyzes how paywalls and subscription strategies have led them to have worldwide success.
EN How Can Publishers Minimize Subscriber Churn Risks? Churn risk is often overlooked but is in fact extremely important. Let's take a look at 'Churn modeling' as a way to reduce churn risks and monetize your audience.
