Jeune Afrique doubles conversion rates with a dynamic subscription model
EN

Jeune Afrique doubles conversion rates with a dynamic subscription model

Discover how Jeune Afrique's dynamic paywall and landing page, adapted to country and RFV, doubled conversion rates

  • Madeleine White
    Madeleine White
Madeleine White 11 Nov 2024 • 3 min read
Poool ranks as top paywall provider in France
EN

Poool ranks as top paywall provider in France

In Science Po's 2023 Tech Stack Study of French publishers, Poool Access, the Audience Conversion Platform, ranks top, above in-house solutions and competitors.

  • Madeleine White
    Madeleine White
Madeleine White 4 Feb 2024 • 3 min read
Paywall Benchmark From The Most Popular News Apps in the UK
EN

Paywall Benchmark From The Most Popular News Apps in the UK

Which news apps are driving high traffic in the UK? How much time is spent on them? If they are paywalled, what can we learn from their paywall?

  • Laure Kesler
    Laure Kesler
Laure Kesler 6 Oct 2023 • 5 min read
Best practices for publishers to convert readers into subscribers on-app
EN

Best practices for publishers to convert readers into subscribers on-app

Maximize on the high reader engagement on-app to increase conversion rates with these best practices!

  • Poool
    Poool
Poool 16 Sep 2023 • 6 min read
36 paywalls from the most popular paid subscription news websites in the world
EN

36 paywalls from the most popular paid subscription news websites in the world

What do the paywalls from the most successful publishers have in common? What are they doing to better convert readers into subscribers?

  • Marion Wyss
    Marion Wyss
Marion Wyss 17 Jul 2023 • 9 min read
Dynamic Paywall Strategies: How To Personalize User Experience
EN

Dynamic Paywall Strategies: How To Personalize User Experience

From FT & The Atlantic, to Le Figaro & The Washington Post, dynamic paywalls are being put to use in better converting users into subscribers - how can you do the same?

  • Madeleine White
    Madeleine White
Madeleine White 30 Jan 2023 • 8 min read
White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy
EN

White Paper: KPIs to Follow for a Successful Paywall and Subscription Strategy

The ultimate list of the KPIs that you should be measuring to make your digital subscription strategy a success!

  • Madeleine White
    Madeleine White
Madeleine White 23 Jan 2023 • 15 min read
Best paywall examples 2023
EN

Best paywall examples 2023

Discover some of the best paywall examples of 2023 to inspire your own subscription model!

  • Madeleine White
    Madeleine White
Madeleine White 16 Jan 2023 • 9 min read
How to build a high-performing paywall in 8 steps
EN

How to build a high-performing paywall in 8 steps

Designed after analyzing over 100 paywall benchmarks from around the world, this checklist is here to support you in better converting users into subscribers

  • Laure Kesler
    Laure Kesler
Laure Kesler 9 Nov 2022 • 6 min read
How to Optimize Subscription Conversion Rates on Mobile
Paywall

How to Optimize Subscription Conversion Rates on Mobile

Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?

  • Madeleine White
    Madeleine White
Madeleine White 12 Sep 2022 • 7 min read
How to Retain Subscribers in 5 Steps
Paywall

How to Retain Subscribers in 5 Steps

Retaining subscribers is highly more valuable and less costly than acquiring new ones. So, how do you ensure high subscriber retention rates?

  • Madeleine White
    Madeleine White
Madeleine White 5 Sep 2022 • 4 min read
6 Ways To Optimize Your Paywall Conversion Rates.
EN

6 Ways To Optimize Your Paywall Conversion Rates.

We share 6 strategies on how to reignite conversion rates and optimize your paywall strategy.

  • Madeleine White
    Madeleine White
Madeleine White 12 Jul 2022 • 12 min read
Free or Premium?  The decision-making process for your articles in a freemium strategy.
EN

Free or Premium? The decision-making process for your articles in a freemium strategy.

The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy

  • Madeleine White
    Madeleine White
Madeleine White 3 Jul 2022 • 5 min read
10 reasons to develop a digital subscription strategy as a publisher.
EN

10 reasons to develop a digital subscription strategy as a publisher.

Subscription models are increasingly popular amongst publishers, and for good reason - diversify revenue streams, collect data & a lot more...

  • Madeleine White
    Madeleine White
Madeleine White 20 Jun 2022 • 10 min read
Subscription Offers Page Benchmarks: A Review of 10 Digital Publishers
EN

Subscription Offers Page Benchmarks: A Review of 10 Digital Publishers

Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy

  • Laure Kesler
    Laure Kesler
Laure Kesler 9 May 2022 • 10 min read
The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention.
EN

The KPI Playbook for Digital Publishers: Engagement, Conversion & Retention.

All the KPIs to track in your subscription strategy, as recommended by our expert consultancy team

  • Madeleine White
    Madeleine White
Madeleine White 21 Mar 2022 • 23 min read
How to Optimize your Hard Paywall
EN

How to Optimize your Hard Paywall

Optimizing your paywall goes way beyond just improving conversion rates. This article goes through every step of the paywall, with KPIs, examples and actionable advice.

  • Madeleine White
    Madeleine White
Madeleine White 23 Feb 2022 • 15 min read
How Can I Limit the Impact of a Paywall on SEO?
EN

How Can I Limit the Impact of a Paywall on SEO?

We look at how you can launch a paywall and subscription strategy whilst minimizing risks to SEO.

  • Maxime Moné
    Maxime Moné
Maxime Moné 1 Feb 2022 • 30 min read
White Paper: The Engagement and Conversion KPIs to Follow for a Successful Reader Revenue Strategy.
EN

White Paper: The Engagement and Conversion KPIs to Follow for a Successful Reader Revenue Strategy.

We go through 5 key indicators to follow to manage engagement and conversion strategies, vital to monetize your audience and optimize your subscription model.

  • Poool
    Poool
Poool 13 Jan 2022 • 12 min read
Best Paywall Examples of 2022
Paywall

Best Paywall Examples of 2022

Benchmark examples from some of the most successful content producers currently employing a paywall.

  • Madeleine White
    Madeleine White
Madeleine White 4 Jan 2022 • 16 min read
White Paper: How To Increase Engagement. Convert, Retain and Monetize.
EN

White Paper: How To Increase Engagement. Convert, Retain and Monetize.

Find out why engagement is so important, how to track it and how to increase it, all in this white paper!

  • Madeleine White
    Madeleine White
Madeleine White 2 Nov 2021 • 18 min read
How to Reduce Paywall Frustration.
EN

How to Reduce Paywall Frustration.

Find the balance between frustration and engagement by following these essential tips to convert your users into subscribers!

  • Madeleine White
    Madeleine White
Madeleine White 25 Oct 2021 • 8 min read
White Paper: How to Launch a Paywall and Digital Subscription Strategy.
EN

White Paper: How to Launch a Paywall and Digital Subscription Strategy.

Paywalls and subscription strategies are valuable for content producers, but how do you launch one? This white paper guides you through each step

  • Madeleine White
    Madeleine White
Madeleine White 1 Oct 2021 • 19 min read
What is a Paywall? - Definition and Examples.
EN

What is a Paywall? - Definition and Examples.

Paywalls help monetize your audience and increase ARPU. But, what exactly is a paywall? What are the different types? How can it benefit your business?

  • Madeleine White
    Madeleine White
Madeleine White 1 Sep 2021 • 8 min read
White Paper: A/B Testing 101 - How to Optimize your Conversion Rates.
Paywall

White Paper: A/B Testing 101 - How to Optimize your Conversion Rates.

Everything you need to launch your A/B test!

  • Madeleine White
    Madeleine White
Madeleine White 30 Aug 2021 • 15 min read
Why retention is more important than acquisition.
EN

Why retention is more important than acquisition.

Why is retention so valuable and how can you work on improving it?

  • Madeleine White
    Madeleine White
Madeleine White 9 Aug 2021 • 3 min read
Paywalls for Podcasts, Music and Audio Streaming Websites | Series.
EN

Paywalls for Podcasts, Music and Audio Streaming Websites | Series.

Paywalls are for any online content producer, including audio content: monetize, collect first-party data and more.

  • Madeleine White
    Madeleine White
Madeleine White 31 Jul 2021 • 19 min read
Paywalls for VOD and Video Streaming Websites | Series.
EN

Paywalls for VOD and Video Streaming Websites | Series.

Paywalls are for any online content producer: monetize, collect first-party data and more.

  • Madeleine White
    Madeleine White
Madeleine White 30 Jul 2021 • 18 min read
Paywalls for Brand Publishers.
EN

Paywalls for Brand Publishers.

Paywalls are for any online content producer: monetize, collect first-party data and more.

  • Madeleine White
    Madeleine White
Madeleine White 30 Jul 2021 • 23 min read
Paywalls for E-learning Platforms and Online Courses | Series.
EN

Paywalls for E-learning Platforms and Online Courses | Series.

Paywalls are for any online content producer: monetize, collect first-party data and more.

  • Madeleine White
    Madeleine White
Madeleine White 30 Jul 2021 • 15 min read
Subscription Offers Page: How to Maximize Conversion.
EN

Subscription Offers Page: How to Maximize Conversion.

Benchmark examples and the checklist to maximize conversions - How can you make your subscription offers page a success?

  • Madeleine White
    Madeleine White
Madeleine White 30 Jun 2021 • 5 min read
White Paper: Optimize your Conversion Funnel to Turn Users into Subscribers - Examples and Best Practices.
EN

White Paper: Optimize your Conversion Funnel to Turn Users into Subscribers - Examples and Best Practices.

How can you optimize your conversion funnel? We look through every stage in the user journey towards subscription, with examples from 11 publishers and best practices to apply to your strategy.

  • Maxime Moné
    Maxime Moné
Maxime Moné 16 Mar 2021 • 18 min read
White Paper: Value Proposition and Subscription Offers for Publishers.
EN

White Paper: Value Proposition and Subscription Offers for Publishers.

Paywalls are only the tip of the iceberg! Your value proposition and subscription offers are hugely important - find out how you can optimize them and clearly define them to readers.

  • Maxime Moné
    Maxime Moné
Maxime Moné 3 Dec 2020 • 8 min read
Journal du Dimanche Success Story.
EN

Journal du Dimanche Success Story.

Discover how JDD employ micro conversion steps such as newsletter signup and registration to monetize their audience without negatively influencing engagement or advertising revenue.

  • Poool
    Poool
Poool 30 Nov 2020 • 4 min read
Alternatives Économiques' Success Story.
EN

Alternatives Économiques' Success Story.

Discover how Alternatives Économiques went from a limited static paywall to a hugely valuable dynamic wall strategy, increasing newsletter sign-ups, engagement and conversion rates through employing Poool’s solution.

  • Poool
    Poool
Poool 18 Aug 2020 • 5 min read
Use Data to Drive your Paywall Strategy.
EN

Use Data to Drive your Paywall Strategy.

Data is king. But how can you use it to drive your Paywall strategy? Find out here.

  • Maxime Moné
    Maxime Moné
Maxime Moné 30 Aug 2018 • 6 min read
White Paper: The New York Times, The Washington Post and The Wall Street Journal Paywall Analysis.
EN

White Paper: The New York Times, The Washington Post and The Wall Street Journal Paywall Analysis.

Three big names in the online publishing world all employ a paywall. This article analyzes how paywalls and subscription strategies have led them to have worldwide success.

  • Poool
    Poool
Poool 30 May 2018 • 20 min read
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